It’s long been known that Scandinavia is home to some of the finest clothing brands in the world. Over the years, Denmark, Norway and Sweden has produced numerous brands renowned for their unique take on design and craftsmanship.

Most well known for its minimalism, the best Scandinavian menswear brands combine a pared back design ethos with neutral colour palettes and exacting quality. From denim jeans to sportswear and sneakers, these are the Scandinavian brands that do it best. 

The best Scandinavian menswear brands

ASKET

“The world doesn’t need another fashion brand”, says ASKET, and we’re inclined to agree, especially when labels like ASKET already exist. The Stockholm-based brand is committed to fighting fast consumption by designing for forever rather than one season.

ASKET envisions a future of reduced wardrobes built on eco-friendly clothing that stands the test of time in terms of design and craftsmanship. The label’s permanent collection comprises premium quality staples of all types. From minimal outerwear to luxury underwear, the whole spectrum is covered.


  1. Raw Denim Jeans
    £105
  2. Off White Cotton Sweatshirt
    £75
  3. Dark Navy Shorts
    £80
  4. Grey Melange Cotton Sweatshirt
    £75
  5. Dark Navy Merino Sweater
    £85
  6. Black Leather Belt
    £70
  7. Stone Bleach Washed Denim Jeans
    £110
  8. Stone Wash Denim Shirt
    £95
  9. Black Chino Trousers
    £110
  10. Burgundy T Shirt
    £30
  11. Beige Woven Elastic Belt
    £50
  12. Blue Oxford Shirt
    £80
  13. Dark Navy T Shirt
    £30
  14. Dark Navy Lightweight T Shirt
    £35
  15. Off White Lightweight T Shirt
    £35

Native North 

Native North was founded in 2014 in Copenhagen and explores traditional Scandinavian design values using unique fabrics to lend collections a modern, technical edge.

It’s obvious with each collection that this label is not only founded in Scandinavia but shaped by it. Whether that’s the weather, calling for heavy knitwear and utilitarian outerwear, or the design values, bringing about a pared-back collection that focuses more closely on materials and craftsmanship than frills and details.


  1. Yellow Striped Bureau Shirt
    £86 £60
  2. White / Indigo Mads Double Indigo Shirt
    £110
  3. Navy / Orange Anholt Check SS Shirt
    £98 £69
  4. Grey Commander Shell Jacket
    £208
  5. Indigo Asker Wool Knit
    £135 £94
  6. Navy Owen Striped Shirt
    £110 £77
  7. White Ripstop Engineer Jacket
    £293 £135
  8. Indigo Herringbone Utility Jacket
    £122 £86
  9. White Guy Logo T Shirt
    £43 £26
  10. Beige Striped Herringbone Shirt
    £98 £69
  11. Green Japanese Tencel Pant
    £122 £74
  12. Khaki Herringbone Utility Jacket
    £122 £86
  13. Navy Toro Paper Pant
    £110 £77
  14. Moss Workmen Utility Jacket
    £135 £94

Forét 

Based in Copenhagen, Forét was founded in 2014 with the idea to produce wardrobe staples made from high quality, responsible fabrics. The brand is renowned for its classic pieces, which are often imbued with a subtle twist. Expect overshirts with pared back branding, logo sweatshirts and a colour palette that isn’t shy of the odd statement pop.  


  1. Light Grey Melange OX Sweatshirt
    £86
  2. Oatmeal / Green Spruce Sweatshirt
    £98 £49
  3. Olive Root Shorts
    £86 £37
  4. Khaki Root Shorts
    £86 £37
  5. Black Air T Shirt
    £43
  6. Midnight Blue Seek Shirt
    £98 £49
  7. Grey / Grey Sand Track Shorts
    £74 £31
  8. Maple Cream Hoodie
    £110 £49
  9. Midnight Track Sweatshirt
    £98 £43
  10. Red Air T Shirt
    £43 £19
  11. Midnight Blue Compass Jacket
    £220 £110
  12. Midnight Blue / Army Go T Shirt
    £49 £25
  13. Army Dust Cargo Pants
    £122 £61
  14. Army Lunar Shirt
    £147 £74
  15. Army Troop Bucket Hat
    £49 £20

CQP 

Stockholm-based CQP produces some of the finest minimal sneakers around. With a build quality that’s unmatched, and utilising the best materials including 100% Italian leather and suede, CQP is renowned for its simple design ethos and attention to detail. Our favourite styles include the Racquet SR, and the Atrium, which takes its cues from classic tennis shoes with its contrast panelling and gum sole. 


  1. CQP
    Snuff Brown Racquet Sneakers
    £260
  2. CQP
    Granit Racquet SR Sneakers
    £280
  3. CQP
    Khaki Racquet SR Sneakers
    £287
  4. CQP
    Beige Racquet Sneakers
    £260
  5. CQP
    Black / White Racquet Sneakers
    £260
  6. CQP
    Classic Play Atrium Sneakers
    £295
  7. CQP
    Muscat Jetty Snekaers
    £285
  8. CQP
    Court Atrium Sneakers
    £295
  9. CQP
    Sand Jetty Slip-Ons
    £285
  10. CQP
    Storm Grey Tarmac Sneakers
    £280
  11. CQP
    Sand Quarta Sneakers
    £295
  12. CQP
    White Quarta Sneakers
    £295
  13. CQP
    Prussian Blue Tarmac Sneakers
    £280
  14. CQP
    Yam Atrium Sneakers
    £295
  15. CQP
    Warm Grey Dinghy Sneakers
    £270

Mismo

True to many Scandinavian brands, Mismo’s designs are suitably minimal and pared back. It takes an innovative approach to manufacturing, making use of waterproof fabrics for its backpacks, making them perfect for commuting and travelling in.

The M/S backpack for example is a classic, boasting a simple roll top that owes its design to vintage military styles. Like all Mismo products it shines in the details, with hand-polished YKK zips, solid brass hardware and vegetable-tanned leather detailing. 


  1. Coal / Black M/S Brief Bag
    £277
  2. Black / Black M/S Flair Tote
    £201
  3. Army / Dark Brown M/S Brief Bag
    £277
  4. Coal / Black M/S Seaside Bag
    £456
  5. Dark Brown Classic Belt
    £89
  6. Deep Blue / Black M/S Goods Bag
    £304
  7. Concrete / Cuoio M/S Day Pack
    £349
  8. Concrete / Cuoio M/S Shuttle Bag
    £304
  9. Army / Cuoio M/S Belt Bag
    £224
  10. Army / Dark Brown M/S Seaside Bag
    £456
  11. Navy / Dark Brown M/S Supply Bag
    £582
  12. Moonlight Blue / Black M/S Tennis Bag
    £716
  13. Navy / Dark Brown M/S Prime Wash Bag
    £143
  14. Black Card Wallet
    £98
  15. Army / Dark Brown M/S Card Holder
    £58

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