It’s long been known that Scandinavia is home to some of the finest clothing brands in the world. Over the years, Denmark, Norway and Sweden has produced numerous brands renowned for their unique take on design and craftsmanship.

Most well known for its minimalism, the best Scandinavian menswear brands combine a pared back design ethos with neutral colour palettes and exacting quality. From denim jeans to sportswear and sneakers, these are the Scandinavian brands that do it best. 

The best Scandinavian menswear brands


“The world doesn’t need another fashion brand”, says ASKET, and we’re inclined to agree, especially when labels like ASKET already exist. The Stockholm-based brand is committed to fighting fast consumption by designing for forever rather than one season.

ASKET envisions a future of reduced wardrobes built on eco-friendly clothing that stands the test of time in terms of design and craftsmanship. The label’s permanent collection comprises premium quality staples of all types. From minimal outerwear to luxury underwear, the whole spectrum is covered.

Native North 

Native North was founded in 2014 in Copenhagen and explores traditional Scandinavian design values using unique fabrics to lend collections a modern, technical edge.

It’s obvious with each collection that this label is not only founded in Scandinavia but shaped by it. Whether that’s the weather, calling for heavy knitwear and utilitarian outerwear, or the design values, bringing about a pared-back collection that focuses more closely on materials and craftsmanship than frills and details.


Based in Copenhagen, Forét was founded in 2014 with the idea to produce wardrobe staples made from high quality, responsible fabrics. The brand is renowned for its classic pieces, which are often imbued with a subtle twist. Expect overshirts with pared back branding, logo sweatshirts and a colour palette that isn’t shy of the odd statement pop.  


Stockholm-based CQP produces some of the finest minimal sneakers around. With a build quality that’s unmatched, and utilising the best materials including 100% Italian leather and suede, CQP is renowned for its simple design ethos and attention to detail. Our favourite styles include the Racquet SR, and the Atrium, which takes its cues from classic tennis shoes with its contrast panelling and gum sole. 

We can't find products matching the selection.


True to many Scandinavian brands, Mismo’s designs are suitably minimal and pared back. It takes an innovative approach to manufacturing, making use of waterproof fabrics for its backpacks, making them perfect for commuting and travelling in.

The M/S backpack for example is a classic, boasting a simple roll top that owes its design to vintage military styles. Like all Mismo products it shines in the details, with hand-polished YKK zips, solid brass hardware and vegetable-tanned leather detailing. 

Shop all brands at OPUMO.