It’s long been known that Scandinavia is home to some of the finest clothing brands in the world. Over the years, Denmark, Norway and Sweden has produced numerous brands renowned for their unique take on design and craftsmanship.

Most well known for its minimalism, the best Scandinavian menswear brands combine a pared back design ethos with neutral colour palettes and exacting quality. From denim jeans to sportswear and sneakers, these are the Scandinavian brands that do it best. 

The best Scandinavian menswear brands


“The world doesn’t need another fashion brand”, says ASKET, and we’re inclined to agree, especially when labels like ASKET already exist. The Stockholm-based brand is committed to fighting fast consumption by designing for forever rather than one season.

ASKET envisions a future of reduced wardrobes built on eco-friendly clothing that stands the test of time in terms of design and craftsmanship. The label’s permanent collection comprises premium quality staples of all types. From minimal outerwear to luxury underwear, the whole spectrum is covered.

  1. Olive Linen Shirt
  2. Beige Overshirt
  3. Beige Woven Elastic Belt
  4. Brown Braided Leather Belt
  5. Brown Melange Ribbed Wool Beanie
  6. White Oxford Shirt
  7. Black Braided Leather Belt
  8. Black Long Sleeve T Shirt
  9. Charcoal Merino Sweater
  10. Dark Navy Lightweight T Shirt
  11. Black Zip Hoodie
  12. Light Grey Merino Wool Polo
  13. Burgundy T Shirt
  14. Off White Lightweight T Shirt

Native North 

Native North was founded in 2014 in Copenhagen and explores traditional Scandinavian design values using unique fabrics to lend collections a modern, technical edge.

It’s obvious with each collection that this label is not only founded in Scandinavia but shaped by it. Whether that’s the weather, calling for heavy knitwear and utilitarian outerwear, or the design values, bringing about a pared-back collection that focuses more closely on materials and craftsmanship than frills and details.

  1. Moss Green Ripstop
    From £294
  2. White Guy Logo T Shirt
    £43 £18
  3. Salt & Pepper Bassa Pants
  4. Grey Commander Shell Jacket
  5. Beige Moleskin Fleece Jacket
    From £172
  6. Salt & Pepper Hurley Cap
  7. White / Indigo Mads Double Indigo Shirt
    From £110
  8. White Ripstop Engineer Jacket
    From £294
  9. Olive Hooded Windbreaker Jacket
    From £147 £74
  10. Black Selvedge Denim
    From £135
  11. Grey P6 Logo Hoodie
    From £98
  12. Mustard L5 Track Crewneck
    From £92
  13. Indigo Herringbone Utility Jacket
    From £123
  14. Navy Hooded Paper Jacket


Based in Copenhagen, Forét was founded in 2014 with the idea to produce wardrobe staples made from high quality, responsible fabrics. The brand is renowned for its classic pieces, which are often imbued with a subtle twist. Expect overshirts with pared back branding, logo sweatshirts and a colour palette that isn’t shy of the odd statement pop.  

  1. Light Grey Melange / Green Resin T Shirt
    £50 £25
  2. Navy Bison Hoodie
  3. White Air T Shirt
  4. Midnight Blue Root Shorts
    £87 £38
  5. White Stamp T Shirt
  6. Dark Green Slope T Shirt
    £50 £25
  7. Red Air T Shirt
    £44 £19
  8. Midnight Blue Compass Jacket
    £223 £112
  9. Khaki Bear Canvas Shirt
  10. Stone Quiet T Shirt
  11. Army / White Raven Cap
  12. Black Point T Shirt
  13. Leo Army Root Shorts
    £87 £38
  14. Olive Fish T Shirt


Stockholm-based CQP produces some of the finest minimal sneakers around. With a build quality that’s unmatched, and utilising the best materials including 100% Italian leather and suede, CQP is renowned for its simple design ethos and attention to detail. Our favourite styles include the Racquet SR, and the Atrium, which takes its cues from classic tennis shoes with its contrast panelling and gum sole. 

  1. Charcoal Grey Beoplay H4 Headphones
  2. Faded Black Sweat Shorts
  3. Tappan Escondida Shorebreak, Salina Cruz, Mainland Mexico by Isaac Zoller
    From £126
  4. Black La Cucaracha Swim Shorts
  5. Beige Chino Trousers
  6. Hem
    Black Lift 15 Shelf
  7. Blue Palm by Isaac Zoller
    From £102


True to many Scandinavian brands, Mismo’s designs are suitably minimal and pared back. It takes an innovative approach to manufacturing, making use of waterproof fabrics for its backpacks, making them perfect for commuting and travelling in.

The M/S backpack for example is a classic, boasting a simple roll top that owes its design to vintage military styles. Like all Mismo products it shines in the details, with hand-polished YKK zips, solid brass hardware and vegetable-tanned leather detailing. 

  1. Black Morris Briefcase
  2. Blue / Black M/S Moonlight Passage Bag
  3. Natural Morris Briefcase
  4. Khaki / Black M/S Prime Wash Bag
  5. Army / Dark Brown M/S Supply Bag
  6. Beluga / Black M/S Drawstring Bag
  7. Khaki / Black M/S Card Holder
  8. Black / Black Large Leather Pouch
  9. Coal / Black M/S Backpack
  10. Dark Brown Classic Belt
    From £91
  11. Moonlight Blue / Black M/S Fly Bag
  12. Black / Black M/S Goods Shopper Tote
  13. Army / Cuoio M/S Endeavour
  14. Black / Black M/S Adventurer Weekend Bag
  15. Navy / Dark Brown M/S Briefcase

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