It’s long been known that Scandinavia is home to some of the finest clothing brands in the world. Over the years, Denmark, Norway and Sweden has produced numerous brands renowned for their unique take on design and craftsmanship.

Most well known for its minimalism, the best Scandinavian menswear brands combine a pared back design ethos with neutral colour palettes and exacting quality. From denim jeans to sportswear and sneakers, these are the Scandinavian brands that do it best. 

The best Scandinavian menswear brands

ASKET

“The world doesn’t need another fashion brand”, says ASKET, and we’re inclined to agree, especially when labels like ASKET already exist. The Stockholm-based brand is committed to fighting fast consumption by designing for forever rather than one season.

ASKET envisions a future of reduced wardrobes built on eco-friendly clothing that stands the test of time in terms of design and craftsmanship. The label’s permanent collection comprises premium quality staples of all types. From minimal outerwear to luxury underwear, the whole spectrum is covered.


  1. Dark Navy Oxford Shirt
    £80
  2. Light Grey Merino Wool Polo
    £100
  3. Dusty Green Sweatshirt
    £75
  4. White Long Sleeve T Shirt
    £50
  5. Light Grey Merino-Cashmere Scarf
    £50
  6. White Oxford Shirt
    £80
  7. Olive Chino Trousers
    £110
  8. Dark Navy Cashmere Sweater
    £175
  9. Dark Navy Merino-Cashmere Scarf
    £50
  10. Black Long Sleeve T Shirt
    £50
  11. Charcoal Melange T Shirt
    £30
  12. Brown Melange Merino Wool Polo
    £100
  13. Charcoal Melange Cashmere Sweater
    £175
  14. Beige Overshirt
    £100
  15. Dark Navy T Shirt
    £30

Native North 

Native North was founded in 2014 in Copenhagen and explores traditional Scandinavian design values using unique fabrics to lend collections a modern, technical edge.

It’s obvious with each collection that this label is not only founded in Scandinavia but shaped by it. Whether that’s the weather, calling for heavy knitwear and utilitarian outerwear, or the design values, bringing about a pared-back collection that focuses more closely on materials and craftsmanship than frills and details.


  1. Black P6 Logo Hoodie
    £99
  2. Black Selvedge Denim
    £135
  3. Navy Tech Shorts
    £86
  4. Camel Indigo Asket Wool Knit
    £135
  5. Navy Toro Paper Pant
    £111
  6. Salt & Pepper Hurley Cap
    £37
  7. Green Hooded Paper Jacket
    £148
  8. Green L5 Track Crewneck
    £93 £58
  9. Yellow Striped Bureau Shirt
    £86
  10. Heather Grey L5 Crewneck
    £93
  11. Green Thorvald Paper Jacket
    £123 £62
  12. Navy Bassa Paper Pants
    £111
  13. Moss Workmen Utility Jacket
    £135
  14. Green Bassa Paper Pants
    £111
  15. Moss Melange Wool Shirt
    £135

Forét 

Based in Copenhagen, Forét was founded in 2014 with the idea to produce wardrobe staples made from high quality, responsible fabrics. The brand is renowned for its classic pieces, which are often imbued with a subtle twist. Expect overshirts with pared back branding, logo sweatshirts and a colour palette that isn’t shy of the odd statement pop.  


  1. Teal Bison Hoodie
    £111 £56
  2. Light Grey Melange Track Sweatshirt
    £99 £50
  3. Light Grey Melange Bison Hoodie
    £111
  4. Army / White Raven Cap
    £43
  5. Khaki Root Shorts
    £86 £50
  6. White / Navy Rail Shirt
    £99 £50
  7. Navy Ace Sweatshirt
    £99 £50
  8. Black Troop Bucket Hat
    £50 £25
  9. Army Troop Bucket Hat
    £50 £25
  10. Indigo Stripe Convoy Shorts
    £86 £43
  11. Olive Root Shorts
    £86 £50
  12. Army Lunar Shirt
    £148 £74
  13. Army Dust Cargo Pants
    £123 £74
  14. Tan Track Sweatshirt
    £99 £50
  15. Maple Cream Hoodie
    £111 £56

CQP 

Stockholm-based CQP produces some of the finest minimal sneakers around. With a build quality that’s unmatched, and utilising the best materials including 100% Italian leather and suede, CQP is renowned for its simple design ethos and attention to detail. Our favourite styles include the Racquet SR, and the Atrium, which takes its cues from classic tennis shoes with its contrast panelling and gum sole. 


  1. CQP
    Black / White Racquet Sneakers
    £260
  2. CQP
    Storm Grey Tarmac Sneakers
    £280
  3. CQP
    Court Atrium Sneakers
    £295
  4. CQP
    Warm Grey Dinghy Sneakers
    £270
  5. CQP
    Snuff Brown Racquet Sneakers
    £260
  6. CQP
    White Quarta Sneakers
    £295
  7. CQP
    Seagul Otium Sneakers
    £305
  8. CQP
    Grape Dinghy Sneakers
    £270
  9. CQP
    Tabac Jetty Slip-Ons
    £285
  10. CQP
    Beige Racquet Sneakers
    £260
  11. CQP
    Granit Racquet SR Sneakers
    £280
  12. CQP
    Dark Beige Otium Sneakers
    £305
  13. CQP
    Khaki Racquet SR Sneakers
    £287
  14. CQP
    White Racquet Sneakers
    £260
  15. CQP
    Sand Jetty Slip-Ons
    £285

Mismo

True to many Scandinavian brands, Mismo’s designs are suitably minimal and pared back. It takes an innovative approach to manufacturing, making use of waterproof fabrics for its backpacks, making them perfect for commuting and travelling in.

The M/S backpack for example is a classic, boasting a simple roll top that owes its design to vintage military styles. Like all Mismo products it shines in the details, with hand-polished YKK zips, solid brass hardware and vegetable-tanned leather detailing. 


  1. Army / Dark Brown M/S Brief Bag
    £279
  2. Black / Black M/S A- Bag
    £473
  3. Navy / Dark Brown M/S Suitcase
    £824
  4. Khaki / Black M/S Shopper Tote
    £225
  5. Moonlight Blue / Black M/S Tennis Bag
    £721
  6. Deep Blue / Black M/S Washbag
    £194
  7. Dark Brown Classic Belt
    £90
  8. Khaki / Black M/S Aviator Duffle Bag
    £464
  9. Coal / Black M/S Seaside Bag
    £459
  10. Navy / Dark Brown M/S Day Pack
    £351
  11. Deep Blue / Black M/S Flair Tote Bag
    £203
  12. Black / Black M/S Brief Bag
    £279
  13. Coal / Black M/S Backpack
    £419
  14. Deep Blue / Black M/S Express Backpack
    £360
  15. Concrete / Cuoio M/S Day Pack
    £351

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