There are some pieces of clothing that are simply non-negotiable. Wardrobe mainstays that no man should ever be without. Think the likes of white sneakers, high-quality plain T-shirts, classic chinos and trusty blue denim jeans. Another failsafe staple that too often goes overlooked is men's flannel shirts. Ever-versatile, ultra-comfy and ideal for layering, these endlessly versatile, easy-to-wear pieces are a menswear classic for a reason. Beloved by many since its origins as a warm and durable workwear garment in 16th century Wales, during wars and revolutions, as a '90s grunge staple, and through to the present day.
Whether you're already a flannel shirt diehard or a newcomer looking to add one to your wardrobe for the first time, you've come to the right place. Scroll on for our guide to men's flannel shirts, including our pick of the best men's flannel shirts in 2024.
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What is a flannel shirt?
Frequently confused with plaid, flannel actually refers to the fabric rather than the pattern of a shirt. Flannel is a woven fabric that's typically made from cotton or wool and often brushed for a soft, almost fuzzy texture, although flannel shirts can also be unbrushed or brushed on only one side. Men's flannel shirts usually have a thicker weave than most other cotton shirts, making them ideal for the colder months.
How to wear a flannel shirt
Men's flannel shirts have evolved beyond their associations with lumberjacks and non-conformist Nirvana-obsessed teenagers to become an everyday wardrobe hero. Its relaxed, easy-to-wear aesthetic lends it ultimate versatility, making it the ultimate trend-transcending piece that will stand the test of time. This is a traditionally casual shirt, so try wearing yours with selvedge denim jeans and canvas sneakers for an updated take on 90s style, or with tailored trousers and leather loafers for a smart-casual look. The choice is yours whether you wear it buttoned up or undone over a plain tee.
The best brands for men's flannel shirts
Filson
Filson’s flannel shirts are the epitome of rugged, outdoor-ready clothing. The brand has built its reputation on high-quality, durable fabrics that can withstand the harshest conditions, making its flannels a favourite among outdoorsmen. Each shirt is designed with functionality in mind, combining thick, heavyweight flannel with a classic outdoorsy aesthetic. Filson’s commitment to craftsmanship ensures that its flannels stand the test of time, making them an investment for those who value both style and durability. If you’re looking for a shirt that’s as tough as it is stylish, Filson is well worth exploring.
Carhartt WIP
Carhartt WIP offers a contemporary, streetwear-infused twist on workwear, and its flannel shirts are no exception. Known for clean lines and functional design, Carhartt WIP’s flannels appeal to both style-conscious urbanites and those who appreciate a utilitarian aesthetic. The brand injects modernity into traditional workwear staples, offering flannel shirts that are as at home on the street as they are in the workshop. Carhartt WIP excels at blending durability with style, and its flannels are an essential layer for anyone who values practical, no-nonsense clothing with a modern edge.
Velasca
While Velasca is best known for its fine Italian shoes, its flannel shirts demonstrate the same attention to craftsmanship. Velasca excels at creating pieces that are simple yet refined, offering flannels made from soft, breathable fabrics. These shirts deliver a distinctly Italian take on casual wear, offering a tailored fit that feels elevated without sacrificing comfort. Velasca flannels strike the perfect balance between weekend wear and casual office attire, proving that the brand can master both footwear and apparel. If you’re after refined elegance in your flannels, Velasca deserves a look.
Wax London
Wax London has become a go-to brand for stylish, sustainably-made flannel shirts. With an eye for detail, Wax London focuses on ethically sourced fabrics and environmentally friendly production methods. Their designs are modern, often featuring bold colours or patterns that set them apart from more traditional flannel shirts. Wax London’s commitment to sustainability doesn’t compromise quality—each shirt feels premium and built to last. Whether you're after a standout pattern or a wardrobe staple, Wax London brings a refreshing, eco-conscious approach to flannel shirts.
Fjällräven
Fjällräven’s flannel shirts are built for adventurers who need both warmth and durability. Known for its ruggedoutdoor gear, the Swedish brand crafts flannels that offer superior insulation without feeling bulky. Fjällräven focuses on practical details, from reinforced stitching to wind-resistant fabrics, making these shirts perfect for hiking or everyday wear in cooler climates. The brand's commitment to functionality, without sacrificing style, ensures that its flannel shirts are a solid choice for anyone who enjoys exploring the outdoors but still wants to look good doing it.
Portuguese Flannel
Portuguese Flannel is synonymous with tradition and craftsmanship. Each flannel shirt is crafted in Portugal by skilled artisans who draw on generations of textile expertise. The brand is known for using soft, high-quality fabrics that offer comfort and durability in equal measure. Portuguese Flannel’s designs are understated yet refined, making them ideal for both casual and smart-casual settings. By blending classic patterns with subtle modern touches, the brand consistently produces flannel shirts that feel timeless and fresh. If heritage and craftsmanship matter to you, Portuguese Flannel should be on your radar.
NN07
NN07 approaches flannel shirts with Scandinavian simplicity, offering clean designs that focus on quality over embellishment. The Danish brand’s minimalist aesthetic results in flannels that are versatile and easy to integrate into any wardrobe. NN07 prioritises fabric quality, producing shirts that feel soft but durable, perfect for layering in colder weather. By sticking to neutral colours and understated patterns, NN07 ensures its flannels have enduring appeal. This is the brand for those who appreciate subtle, well-crafted garments without the need for bold statements.
Luca Faloni
Luca Faloni brings Italian luxury to the world of flannel shirts. Known for its meticulous craftsmanship and premium materials, Luca Faloni uses only the finest cotton flannel to create shirts that are both elegant and comfortable. The brand focuses on fit and tailoring, ensuring that each shirt flatters without restricting movement. Luca Faloni’s attention to detail, from mother-of-pearl buttons to hand-finished stitching, elevates its flannel shirts into something special. If you're seeking Italian sophistication in your casual wardrobe, Luca Faloni delivers.
Forét
Danish brand Forét combines sustainability with style, producing flannel shirts that are both eco-conscious and fashion-forward. Using organic materials, Forét creates pieces that feel modern while paying homage to classic workwear. The brand’s designs often feature earthy tones and minimalist details, reflecting its commitment to simplicity and nature. Forét excels at creating clothing that feels both timeless and current, perfect for those who want to invest in fashion that aligns with their values. If you’re after flannel with a conscience, Forét is a brand worth knowing.
Asket
Asket’s commitment to transparency and sustainability makes its flannel shirts stand out. The brand provides full traceability on its fabrics and production process, offering customers a deeper understanding of what goes into each piece. Asket focuses on timeless design, creating flannel shirts that avoid seasonal trends in favour of long-lasting quality. With a strong emphasis on fit, Asket’s flannels are available in a range of sizes and lengths to ensure the perfect fit for every body type. This is the brand for those who believe in thoughtful, conscious consumerism.
Ralph Lauren
Ralph Lauren, synonymous with American style, offers a range of flannel shirts under its Polo and RRL lines. Polo flannels exude preppy, Ivy League vibes, often featuring classic checks and a casual fit. In contrast, RRL takes inspiration from vintage Americana and rugged workwear, offering heavier, more textured flannels that feel distinctly masculine. Whether you’re looking for something refined or rugged, Ralph Lauren covers all bases, making it a brand that seamlessly blends tradition with modern style.
Woolrich
Woolrich practically invented the flannel shirt, and its legacy is unmatched. Founded in 1830, the American brand has a long history of producing durable outdoor gear, and its flannel shirts remain a staple for anyone who appreciates craftsmanship. The brand’s flannels are thick, warm, and built to last, designed for rugged use but stylish enough for casual wear. Woolrich’s heritage speaks for itself, and its commitment to quality makes it one of the best choices for classic flannel shirts that never go out of style.
Aubin
Aubin combines British heritage with modern sensibilities, and its flannel shirts exemplify this approach. Known for understated designs that prioritise quality and fit, Aubin’s flannels are made from carefully selected materials that ensure comfort and durability. The brand’s attention to detail, from fine stitching to classic patterns, results in timeless pieces that work well in both casual and smart-casual outfits. Aubin’s flannels appeal to those who appreciate British craftsmanship with a contemporary twist.
Aurélien
Aurélien approaches flannel with a focus on luxury and craftsmanship, producing shirts that exude elegance. The brand uses premium materials, ensuring that its flannel shirts are soft, warm, and long-lasting. Aurélien excels at balancing tradition with modernity, offering flannels that feel classic yet contemporary. Whether you're dressing up for a smart-casual occasion or need something comfortable for everyday wear, Aurélien’s flannels are a testament to how luxurious casualwear can be.
Closed
Closed, a European brand known for its modern, high-quality approach to casualwear, brings a minimalist touch to its flannel shirts. The brand’s attention to detail is evident in the fabric selection, cut, and fit of each piece. Closed’s flannels are made for those who appreciate simplicity with a touch of sophistication. The brand focuses on timeless design, ensuring its shirts are versatile enough to wear season after season without feeling outdated.
Pendleton
Pendleton’s flannel shirts are the gold standard in heritage wear. With a history that dates back to 1909, Its makers uses only the finest wool, combining tradition with modern craftsmanship. The brand’s flannels are iconic for their vibrant patterns and rich colours, often inspired by Native American designs. Pendleton’s commitment to quality and its deep connection to American history make its flannel shirts truly unique. These are pieces that can last a lifetime, both in durability and style.
Uniqlo
Uniqlo consistently delivers high-quality basics at affordable prices, and its flannel shirts are no exception. The brand’s flannels offer soft, breathable fabrics and modern fits, making them versatile for daily wear. Uniqlo’s attention to detail, despite its mass-market appeal, ensures that each flannel shirt feels thoughtfully designed. Whether you’re looking for an affordable wardrobe staple or a dependable layering piece, Uniqlo provides an impressive balance of quality and accessibility.
Patagonia
Patagonia’s flannel shirts are perfect for those who care about sustainability as much as style. The brand uses organic cotton and focuses on ethical production, ensuring that its flannels are as eco-friendly as they are comfortable. Known for their outdoor gear, Patagonia’s flannels are durable enough for adventures yet stylish enough for everyday wear. If you want a flannel that aligns with your environmental values while delivering on performance, Patagonia is a standout choice.
