With so many great brands on our site, it's hard to keep up with what's new and what's not. While your life would be immeasurably better if you could research every single one of the brands that we stock, we recognise that this may not be possible. To combat this injustice, we like to introduce you to new brands so that you're acquainted with our favourites. This time up we're looking at Satisfy, the new French sportswear brand that makes clothing that you actually want to go running in.
Satisfy was founded in Paris in 2015 by Brice Partouche. As a kid growing up in the '90s, Partouche preferred a skateboard over sneakers as a means of exercise. But five years ago, a friend convinced him to start running and instantly, in his words, he became "addicted, obsessed, and possessed."So much so, Satisfy Running was born.
The brand now consists of a multidisciplinary team of creatives who understand that with running comes a huge opportunity. Taking advantage of running’s intersection with culture, technology, design, Satisfy has become one of the world’s leading names for contemporary exercise clothing. In just under two years, the brand has achieved the kind of popularity usually reserved for streetwear brands and sneaker releases—not running clothing.
Instead of focussing solely on the performance side of exercise clothing and neglecting the visual aspect, Satisfy has carved a niche for itself by dedicating itself to perfecting both sides of the equation. Satisfy hits a unique balancing point by using premium and ground-breaking technology as well as a love of fashion and culture to create their pieces.
Running is the main inspiration, which won’t surprise you. For the team at Satisfy, a long solo run is a 'transformative experience'. It’s when on a run that a person 'experience another level of consciousness – a heightened state that allows for intense reflection, connection and creativity'. Satisfy call this moment 'The High' and it informs everything that they do.
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