Marame wasn’t born from a grand vision. It was born from quiet frustration. The sort that builds over years of buying so-called ‘essential’ pieces that turn out to be anything but. An Oxford shirt that pulls at the shoulders. Trousers that sag after two wears. A ‘timeless’ jacket that dates itself in six months.
So, the founders of Marame did what most of us only ever threaten to: they made their own brand.
Marame doesn’t chase trends, reference obscure subcultures, or sell you a lifestyle. It just makes clothes. Ones that are properly considered – in cut, in cloth, in colour – and designed to work together with minimal head-scratching. That’s the whole point. You shouldn’t need a moodboard and a spare afternoon to get dressed in the morning.
Of course, simplicity takes time. 2.5 years, to be exact. Hundreds of samples. Patterns drafted, redrafted, and tested on real people – people who don’t model clothes for a living. Fabrics trialled, suppliers rejected, hems re-measured. Even something as seemingly simple as a polo shirt button could take weeks to perfect.
And it shows. Marame’s collection doesn’t shout, but it does function – across seasons, body types, and whatever state your wardrobe’s currently in. The fits are clean. The palette is quiet. Everything plays nicely with everything else. Which, in the current landscape of algorithmic dopamine dressing, feels borderline radical.
Marame isn’t trying to be your new obsession. Just the brand you reach for without thought, wear to death, and quietly thank for getting the smallest details right.
Next up: 5 Summer capsule wardrobe additions from Marame.
