In our fast fashion-obsessed age, it seems that truly sustainable brands, those that take positive and impactful action towards lowering their environmental footprint — beyond a hollow mission statement — are in increasingly short supply. So you can imagine our delight upon discovering WAWWA, a brand that takes sustainability seriously, and has done since day one.
The Manchester-based brand was founded in 2016, first launching with a line of organic cotton T-shirts, printed with water-based inks. By 2017, WAWWA's entire range was vegan, and 2018 saw the introduction of recycled and repurposed materials.
The label works with a limited number of carefully chosen factories around the world — namely a family-run solar-powered factory in the north of Portugal that specialises in GOTS-certified organic cotton; a Fairtrade and GOTS-certified factory India that supports women and children in rural India; and — closer to home — an outerwear specialist in Bolton, Manchester, with over 100 years of craftsmanship expertise.
WAWWA's clothing is as stylish as it is sustainable. Its core offering comprises versatile utilitarian-inspired staples that adhere to a minimalist aesthetic, boasting simple silhouettes, neutral colours and functional detailing. From technical outerwear to waxed bucket hats and recycled beanies; hard-wearing cargo pants to ultra-soft organic cotton tees — its pieces are made for comfortable everyday wear.
