In our fast fashion-obsessed age, it seems that truly sustainable brands, those that take positive and impactful action towards lowering their environmental footprint — beyond a hollow mission statement — are in increasingly short supply. So you can imagine our delight upon discovering WAWWA, a brand that takes sustainability seriously, and has done since day one.
The Manchester-based brand was founded in 2016, first launching with a line of organic cotton T-shirts, printed with water-based inks. By 2017, WAWWA's entire range was vegan, and 2018 saw the introduction of recycled and repurposed materials.
The label works with a limited number of carefully chosen factories around the world — namely a family-run solar-powered factory in the north of Portugal that specialises in GOTS-certified organic cotton; a Fairtrade and GOTS-certified factory India that supports women and children in rural India; and — closer to home — an outerwear specialist in Bolton, Manchester, with over 100 years of craftsmanship expertise.
WAWWA's clothing is as stylish as it is sustainable. Its core offering comprises versatile utilitarian-inspired staples that adhere to a minimalist aesthetic, boasting simple silhouettes, neutral colours and functional detailing. From technical outerwear to waxed bucket hats and recycled beanies; hard-wearing cargo pants to ultra-soft organic cotton tees — its pieces are made for comfortable everyday wear.
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Green Suede Lysekil{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Joni Arc Floor Lamp{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Calf Granhult{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Tropical Wool 24 Blazer{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Multi Obie Rug{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Beige Relaxed Fit Stretch Cotton 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Jersey Wool Coat{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Merino/Cashmere Hat{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Grand Herringbone / Black M/S Shopper Tote{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
