Natural Selection

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    • ESTABLISHED 2009
    • FOUNDER John Park
    • ORIGIN London
    • KNOWN FOR Denim
  • Inspired by Charles Darwin’s book “Origin of Species by the way of Natural Selection”, British brand Natural Selection was founded in 2009 on the fundamentals of understated design.

  • Originally a specialist Japanese selvedge denim brand, Natural Selection has grown its contemporary British aesthetic to include ready-to-wear denim, sweatshirts and shirts with clean lines and authentic, high-quality construction.

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