The need to ride in style be it on your daily commute or just a weekend endeavour has certainly been ranked up a gear courtesy of cycling’s new found popularity.
Adhering to recent demands, British cycling brand Freddie Grubb, have joined forces with contemporary watch brand Instrmnt to provide a bespoke design that offers a smooth and luxurious ride.
Collaborations are as equally on-trend as the rise in prominence of two-wheeled travel, and so the relationship between Intsrmnt & Freddie Grubb, although appearing as rather surprise, is wholly organic.
Founded on the focus of simple, utilitarian design for minimalist products Instrmnt Watches, launching in November at OPUMO, are mirrored by Freddie Grubb’s ethos of creating beautifully crafted bikes using modern components and high quality materials in a simple yet effective combination. Thus, it comes of no surprise that their joint expedition in creating this exclusive bike is supremely special.
A shared love for minimalism has inspired the design for this 2-speed city bike that offers technical cutting edge performance with a beautifully generated bike exterior.
Completing the sophisticated aesthetic is a leather top tube protector that acts as a guard and outfit for the rider, offering superior comfort with every ride. While the silver brushed frame offers a vintage-inspired style that will be sure to stand the test of time to become a exemplary model of innovative British design for years to come.
The exclusive Instrmnt x Freddie Grubb collaborative bike will be available at the London Design Festival on September 24th.
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