Meet Parlez: The British Streetwear Brand of the Moment

The world of streetwear is a strange one. The success of a streetwear label hinges on the fanfare that it generates. However, the surge in popularity of certain streetwear brands often leads to its demise. Being overexposed is often a lot worse than not being known at all. But the latter is where the fun lies. It's a minefield.

Some of the most exciting streetwear brands, however, are the ones that aren't known across the board. There's a pleasure to be had in discovering - and, of course - wearing a new label. So, that's where we come in. As this week we've welcomed one of the UK's finest streetwear brands, Parlez, to the OPUMO rails.

Launched back in 2012 in Bristol by friends Cav Bunkhall and William Clinkard, Parlez draws inspiration from retro sportswear with a hint of nautical style thrown in there too. Season in and season out, Parlez offers up high-quality staples with minimal branding. This season sees the launch of their first ready-to-wear cut & sew collection, which looks to add a modern twist to classic cuts. 

The Parlez mission is a relatively simple one: to produce high-quality sportswear and streetwear for reasonable prices with minimal branding. Much of Parlez’s clothing treads a line between cosy streetwear and well-cut jumpers and shirting that suits a smarter style. So if you’re in the market for a superb cotton tee with a wonderful 1990s aesthetic feel to it or a quarter zip that looks and feels a lot better than most then you've come to the right place.