An often overlooked part of an otherwise well executed look, sunglasses can make all the difference. A pair of well made sunglasses will not only finish off your outfit, but will provide necessary protection from the sun, something inferior pairs, without proper UV protection, do not.

Forget big name designer brands, smaller independents such as Oscar Deen offer both style and substance in equal measure, and are the ideal place to start if you’re on the lookout for stylish shades that look cool as well as protect. 

Each Oscar Deen design has been meticulously hand-crafted from the finest Italian acetate, ensuring they’re built to last. Taking inspiration from retro sunglasses found at markets across Europe, the London-based brand is making waves in the world of eyewear, so to get insight into how they work we spoke to the founders, Oscar Phillips and Sheriff-Deen Showobi. 

What was the original idea behind Oscar Deen?

It might sound strange, but at first we were most excited about teaming up and to see what we could achieve. We’d been friends for a long time before this point and a part of what brought us together was an appreciation of each other's style. 

After that our goal was to create a product of the highest quality, that is reasonable and sustainable. Finally we wanted to create a brand that represents London’s best values as we see them - openness, a sense of adventure and a healthy lick of cheek. 

How do you approach an Oscar Deen design?

As when we first started, it all begins with a pair of vintage frames. Where we find these frames has changed though. In the beginning we mostly spent our time in London talking to collectors and trawling markets, but as time’s gone by we’ve criss-crossed Europe on our perennial hunt for old treasure.

Once back in the workshop through a process of research, sketch and discussion we break down our finds element by element. Our aim is always to maintain something of the aesthetic that drew us to the frames in the first place while updating them and adding our own touches. 

What are your design inspirations?

A big inspiration for us is the architecture we see every day in London. The transition of and integration from new to old especially in the city and central London is a big influence. As is the street art often scrawled on it. I’d also add that we’re inspired to create by disparate contemporary creators across the arts and music. Polly Nor, Reuben Dangoor, Mike Skinner and Kojey Radical to name a few. 

How are you filling your spare time at the minute? 

Sheriff: Podcast-wise I recently really enjoyed Have You Heard George's Podcast on the BBC by George the Poet. It's an interesting mix of social commentary and exploring the psychological process of creation. Expect rhyme and very clever use of metaphor. 

Oscar:  I’ve been taking advantage of the lockdown scenario to listen to some albums from beginning to end which has been great. I re-listened to Kano’s album Hoodies All Summer - it's outrageously good and goes nicely with a bit of sunshine. I've also really enjoyed Frankie Stew and Harvey Gunn's latest album Breathing Exercises. It's definitely worth listening to.

Other than that I like surprising myself and playing playlists from ages ago that I’d forgotten about, so it’s been nice to hear some blasts from the past - Hues by Affelay, But I Do by Poldoore and Passin’ Me By by The Pharcyde to name a few.


  1. T Nelson Sunglasses
    £130
  2. Bottle Carril Sunglasses
    £130
  3. Smoke Otis Sunglasses
    £130
  4. Tortoise Fraser Sunglasses
    £130
  5. Russet Otis Sunglasses
    £130
  6. Olive Nelson Sunglasses
    £130
  7. Tortoise Carril Sunglasses
    £130
  8. Champagne Pinto Sunglasses
    £130
  9. Havana Fraser Sunglasses
    £130
  10. Smoke Carril Sunglasses
    £130
  11. Ember Pinto Sunglasses
    £130
  12. Havana Pinto Sunglasses
    £130
  13. Havana Otis Sunglasses
    £130
  14. Ember Nelson Sunglasses
    £130
  15. Mocha Fraser Sunglasses
    £130

Shop all Oscar Deen at OPUMO.