Nike Air Max Day has become somewhat of an Internet phenomenon in the social media age. The premise is simple: each year, on March 26th, Nike celebrates the anniversary of one of its most iconic models: the Air Max 1, which was first released on that day back in 1987. To mark the occasion, Nike usually drops a few new men's trainers, and the world is once again reminded of the Oregon brand's technological prowess. 

But this year, German retailer BTSN created some noise of its own, commissioning this custom Sur-Ron Firefly AMD e-bike as a unique tribute to Nike Air Max Day. Munich-based customisers Impuls took on the project, transforming this Sur-Ron into something truly special. It sits somewhere between a bicycle and motorcycle - it’s thin and lightweight but still packs a punch, accelerating swiftly to a maximum speed of 45mph, and looking ace while doing so. 

Sustainability is a theme here - not only is the bike fully electric, plenty of the materials utilised for the Nike-themed custom additions are environmentally-friendly. A one-off mini duffle bag located in front of the seat is constructed from vegan leather, the duck camo rain cover (which mimics the Air Max 90 Duck Camo colour way) is made from recycled PVC, and the hand-made tire warmers too are made from vegan leather. 

Other additions to the Sur-Ron Firefly AMD include a motocross-style number plate, a laser-engraved seat cover and a laser-cut tail light, which tidies up the rear and completes the sleek, flowing look of the bike. Stripping what is already a sparse design back, while adding some unique features, the finished project is arguably the ultimate city bike, whether you’re wearing Nikes or not. 

Photography courtesy of BSTN.

For a more traditional yet no less unique take on city travel, check out the Extans Akhal.