It's been a quarter of a century since fashion-industry veteran Sung Choi decided to launch his own footwear brand in Los Angeles. In the years that have passed since, CLAE has grown into one of the leading names in minimalist, eco-conscious sneakers, defining the look and inspiring countless imitations.
Now, 25 years down the line, the brand is doubling down on its USP of clean, understated shoes with focus on bio-based materials by launching a new range of styles. Here are a few highlights handpicked by the OPUMO team.
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Leading the charge is the Carter, a stripped-back boat shoe executed in Italian Nappa leather or suede, set on a dependable Vibram Christy sole. It sits alongside a refreshed Bradley, the brand’s long-standing minimalist staple, now updated with softer Italian leather and subtle anniversary branding.
Sustainability remains central. Bio-based materials, vegan options and recycled fibres all feature, while a partnership with the SEAQUAL Initiative turns ocean waste into usable yarn. It’s less about reinvention and more about steady progression – a brand comfortable in its lane, marking a milestone by doing what it does best.
