Scandinavian design is renowned for its subtle, sophisticated approach. There's a straightforwardness to the Scandinavian tradition that adds uncomplicated joy to your everyday life. There's nothing superfluous, just the simple perfection of all that's necessary and nothing more. Form follows function at its very best. Here are five of our favourite Scandinavian brands:

Asket

A collection of essentials that's beyond fashion, Asket offers key menswear pieces that will remain with you season after season. Sustainability and responsible sourcing are key. Whether it's Asket's perfect T-shirt, cotton sweater or tailored shorts, this label's consistent approach brings stylish simplicity to your wardrobe.


  1. Burgundy T Shirt
    £30
  2. Dark Navy Shorts
    £80
  3. Dark Green Merino Sweater
    £85
  4. Off White Cotton Sweatshirt
    £75
  5. Grey Melange Lightweight T Shirt
    £35
  6. Stone Bleach Denim Shirt
    £95
  7. Dark Navy Linen Shirt
    £90
  8. Matte Black Zip Jacket
    £235
  9. Brown Leather Belt
    £70
  10. Black Leather Belt
    £70
  11. Black Merino Sweater
    £85
  12. Dark Navy Chino Trousers
    £110
  13. Cold Blue Lightweight T Shirt
    £35
  14. Dark Navy Cotton Sweatshirt
    £75
  15. Dark Navy Oxford Shirt
    £80

Native North

Celebrating traditional Scandinavian culture, Native North is a young Danish label which uses a mix of hi-tech materials and the finest natural fabrics to create a relaxed yet meticulously judged collection. Think heavy workwear-inspired overshirts, relaxed hoodies and classic Scandinavian wool sweaters. Essentially brilliant.


  1. Indigo Herringbone Utility Jacket
    From £121 £85
  2. Beige Striped Herringbone Shirt
    £97 £68
  3. Bordeaux Japanese Tencel Shirt
    £85 £59
  4. Khaki Herringbone Utility Jacket
    From £121 £85
  5. Purple Wool Workers Shirt
    From £134 £44
  6. White Ripstop Engineer Jacket
    From £291 £134
  7. Moss Workmen Utility Jacket
    £134 £93
  8. Heather Grey L5 Crewneck
    £91 £64
  9. Navy Japanese Tencel Pants
    From £121 £73
  10. Green Bassa Paper Pants
    £109 £76
  11. Navy Owen Striped Shirt
    £109 £76
  12. Navy Bassa Paper Pants
    £109 £76
  13. Navy Toro Paper Pant
    From £109 £76
  14. Dark Navy Herringbone Bassa Pants
    From £109 £76
  15. Bordeau Workmen Utility Jacket
    £134 £93

LOOPALU

Minimalism and stillness are at the heart of LOOPALU's quietly beautiful plates, vases and meditative photographs. As a standalone design piece, a LOOPALU vase will bring the tranquility of Scandinavian light and nature into the home. Whatever your choice, these are pieces for a lifetime, well beyond mere fashion.


  1. Tall White Nose Vase
    £60
  2. Fish Serving Plate No.5
    £120
  3. Coastal Groove Photograph
    £85
  4. Wood Fired Fish Serving Plate No.4
    £165
  5. Tallest Black Nose Vase
    £70
  6. Medium White Nose Vase
    £50
  7. Small Black Nose Vase
    £40
  8. Wood Fired Fish Serving Plate No.1
    £165
  9. Kõrred Photograph
    £85
  10. Fish Serving Plate No.7
    £120
  11. Wood Fired Fish Serving Plate No.2
    £165
  12. Small White Nose Vase
    £40
  13. Fish Serving Plate No.3
    £120
  14. Leht Serving Plate
    £165

Bodum

Quite simply one of the most famous contemporary brands to be founded in Copenhagen, Bodum has been offering its superbly designed kitchenware to stylish homes for more than 75 years. Bodum coffee presses are of course legendary, while Bodum kettles add unlikely art to the everyday task of boiling water. Scandinavian simplicity at its best.


  1. White Caffettiera 3 Cup Coffee Maker, 0.35L
    £16 £10
  2. Blue Travel mug, 0.35L
    £20
  3. Violet Assam Tea Press w/ Glass Handle
    £26 £17
  4. Black Caffettiera 8 Cup Coffee maker 1.0 L
    £26 £17
  5. Grey Granola Joycup, 0.25l
    £15 £10
  6. Double Wall Glass Set, 0.4L
    £87 £44
  7. Blue Double Wall Travel Mug, 0.35L
    £14 £9
  8. Blue Bistro Large Bread Box
    £43 £28
  9. Beer Glass, 0.5 L
    £3 £2
  10. Copper Chambord 8 Cup Coffee Maker, 1.0 L
    £65
  11. Purple Caffettiera 3 Cup Coffee Maker, 1L
    £26 £17
  12. Bistro Double Wall Glass Set
    £37
  13. Black Joycup Travel Mug, 0.25l
    £11
  14. Kvadrant Tumbler Glass, 0.35 l
    £2
  15. Porcelain Douro Coffee Mug Set, 0.35L
    £16 £7

Kamo

Signature eyewear that makes a look-again statement, while retaining design integrity. That's the key to the cult appeal of Kamo, now one of the most sought after of Danish brands. Shapes and lens colours are bold, with classic silhouettes reinvented to match your stripped-back style. Each pair is handmade and matched with Carl Zeiss lenses.

For more understated design, check out our guide to the best minimalist menswear.