Scandinavian design is renowned for its subtle, sophisticated approach. There's a straightforwardness to the Scandinavian tradition that adds uncomplicated joy to your everyday life. There's nothing superfluous, just the simple perfection of all that's necessary and nothing more. Form follows function at its very best. Here are five of our favourite Scandinavian brands:

Asket

A collection of essentials that's beyond fashion, Asket offers key menswear pieces that will remain with you season after season. Sustainability and responsible sourcing are key. Whether it's Asket's perfect T-shirt, cotton sweater or tailored shorts, this label's consistent approach brings stylish simplicity to your wardrobe.


  1. Dark Navy Linen Shirt
    £90
  2. Brown Melange Merino Roll Neck
    £90
  3. Burgundy Merino-Cashmere Scarf
    £50
  4. Charcoal Merino Sweater
    £85
  5. Black Merino Roll Neck
    £90
  6. Brown Melange Merino Sweater
    £85
  7. Blue Stripe Linen Shirt
    £90
  8. Matte Black Zip Vest
    £170
  9. Black Ribbed Wool Beanie
    £35
  10. Off White Sweatshirt
    £75
  11. Dark Navy Pique Polo
    £60
  12. Dusty Green Sweatshirt
    £75
  13. Off White Cotton Sweatshirt
    £75
  14. Dusty Green T Shirt
    £30
  15. Charcoal Melange T Shirt
    £30

Native North

Celebrating traditional Scandinavian culture, Native North is a young Danish label which uses a mix of hi-tech materials and the finest natural fabrics to create a relaxed yet meticulously judged collection. Think heavy workwear-inspired overshirts, relaxed hoodies and classic Scandinavian wool sweaters. Essentially brilliant.


  1. Beige Moleskin Fleece Jacket
    From £171
  2. Rust Japanese Linen Tencel Shirt
    From £122 £37
  3. Indigo Herringbone Utility Jacket
    From £122
  4. Green L5 Track Crewneck
    From £92
  5. White Guy Logo T Shirt
    £43 £18
  6. Grey Commander Shell Jacket
    £207
  7. Navy Hooded Paper Jacket
    £146
  8. Navy Toro Paper Pant
    From £110
  9. Navy Toro Stretch Ripstop Pants
    £110
  10. Olive Hooded Windbreaker Jacket
    From £146 £73
  11. Green Wool Herringbone Shirt
    From £134
  12. Navy Paper Shirt
    From £110 £37

LOOPALU

Minimalism and stillness are at the heart of LOOPALU's quietly beautiful plates, vases and meditative photographs. As a standalone design piece, a LOOPALU vase will bring the tranquility of Scandinavian light and nature into the home. Whatever your choice, these are pieces for a lifetime, well beyond mere fashion.


  1. Medium Black Nose Vase
    £50
  2. Wood Fired Fish Serving Plate No.1
    £165
  3. Tall White Nose Vase
    £60
  4. Fish Serving Plate No.3
    £120
  5. Small Black Nose Vase
    £40
  6. Medium White Nose Vase
    £50
  7. Leht Serving Plate
    £165
  8. Coastal Groove Photograph
    £85
  9. Kõrred Photograph
    £85
  10. Wood Fired Fish Serving Plate No.2
    £165
  11. Tall Black Nose Vase
    £60
  12. Wood Fired Fish Serving Plate No.4
    £165
  13. Tallest Black Nose Vase
    £70
  14. Tallest White Nose Vase
    £70

Bodum

Quite simply one of the most famous contemporary brands to be founded in Copenhagen, Bodum has been offering its superbly designed kitchenware to stylish homes for more than 75 years. Bodum coffee presses are of course legendary, while Bodum kettles add unlikely art to the everyday task of boiling water. Scandinavian simplicity at its best.


  1. Natural Field Jacket
    £275
  2. Tall White Nose Vase
    £60
  3. Tortoise Carril Sunglasses
    From £130
  4. Formstudie 01 Print
    From £26
  5. Grey / White Marathon R-Trail Sneakers
    £200
  6. Hansel Marble / Black Coffee Table
    £449
  7. Oatmeal Brera Polo Shirt
    £125

Kamo

Signature eyewear that makes a look-again statement, while retaining design integrity. That's the key to the cult appeal of Kamo, now one of the most sought after of Danish brands. Shapes and lens colours are bold, with classic silhouettes reinvented to match your stripped-back style. Each pair is handmade and matched with Carl Zeiss lenses.

For more understated design, check out our guide to the best minimalist menswear.