Founded in Stockholm in 2015, ASKET is a lesson in restraint. No obnoxious logos, no seasonal churn, no Black Friday blowouts. Just a permanent collection of refined essentials designed to be worn, repaired, and worn again. The clothes are made in Europe from natural or recycled fibres, each one helpfully accompanied by an “impact receipt” detailing its environmental footprint. It’s a brand for men who like their T-shirts cut properly, their wardrobes fuss-free, and their conscience intact. Think less trend, more permanence.
Now, ten years in, ASKET is calling time by adding one final piece – its 50th, no less – to what it calls the Permanent Collection. The Wool Trouser. A garment that’s been quietly gestating since 2019, when the founders wandered into Tollegno 1900 – a wool mill in Biella, Northern Italy – and promptly fell down a century-old rabbit hole of menswear history. Somewhere between the machinery and the mothballs, inspiration struck.
ASKET Wool Trouser: The final piece of the puzzle
That inspiration now takes form in a pair of 100% Merino wool trousers, woven by the same mill, and styled with the sort of easy precision that’s become ASKET’s signature. There’s no attempt at reinvention here – no wild silhouettes or directional pleats – just a handsome, historically grounded, modern-day staple. A wool trouser made for now, but built to last.
It arrives this autumn, the final chapter in a slow-burn minimalist capsule wardrobe that’s taken a decade to perfect. Fifty pieces. No more, no less. As closing acts go, it’s not flashy – but then ASKET never was. This is, after all, the kind of brand that bows out of product development with a clean crease and its top button fastened. Naturally.
Next up: Everything you need to know about ASKET.
