Quiet luxury brands sounds self-explanatory until you try to pin it down. People tend to describe it through absence – no logos, no obvious branding, nothing that reads as overtly expensive. But that’s only part of the picture. The more useful way to think about it is through priorities. These are clothes built around material, cut and longevity, rather than novelty or surface detail.
In practice, that often means better fabrics, more considered proportions and a level of consistency that doesn’t rely on seasonal reinvention. The appeal isn’t that it looks rich, but that it looks settled. Nothing feels forced or overly styled.
That shift in taste has become more visible recently, but the idea itself isn’t new. Many of the brands associated with it have been working this way for decades. Below, we’ve pulled together a selection that approaches the concept from different angles, but arrives at a similar place.
Best brands for quiet luxury
Luca Faloni
Luca Faloni is one of the best quiet luxury labels out there. Period. While some brands can say that they’re “Made in Italy,” Luca Faloni takes this statement to another level. Partnering with skilled artisans across various regions of Bel Paese, they use cashmere from Cariaggi, linen from one of the oldest Italian mills, brushed cotton from Grandi & Rubinelli, pique from a historic mill in Veneto, and full grain leather from Santa Croce, in Tuscany. While fast fashion is literally all the rage these days, Luca Faloni believes in taking it as slow as possible, so that every single piece is of the highest durability, comfort, and quality.
LESTRANGE
LESTRANGE wants you to have everything that you need, and nothing that you don’t. In a world of where hyper-convenience and overconsumption has become the norm, the London-based quiet luxury label aims to totally simplify your wardrobe with a select few pieces that you can wear for as long as possible. They use only renewable and recycled materials like organic cotton, and if your T-shirt or trousers ever tear or rip, LESTRANGE will repair it free of charge, in hopes that it can extend the life of your clothes.
ASKET
Transparency is the defining principle behind ASKET. Rather than seasonal drops, the brand focuses on a permanent collection of wardrobe staples, each one developed with longevity in mind. Materials, factories and pricing are all openly communicated. The design itself is deliberately restrained, allowing quality and fit to do the talking. It’s a different kind of luxury – one rooted in honesty rather than exclusivity.
WAHTS
Amsterdam’s WAHTS takes a precision-led approach to off-duty staples. Its collections are built on a foundation of European-made jersey, knitwear, and outerwear, each piece designed to bridge the gap between sportswear and tailoring. There’s no visible branding – just the quiet assurance of high-grade fabrics, sharp silhouettes, and thoughtful detailing. It’s the sort of kit that makes a long-haul flight feel like business class, even if you’re in economy, and speaks to a modern, mobile lifestyle where comfort and refinement are expected to coexist.
lundi
Lundi Paris operates in the space between luxury leather craftsmanship and modern functionality. The focus is on premium materials – full-grain leather, durable canvas and refined hardware – used to elevate everyday travel essentials. Bags are the core of the offering, with briefcases, backpacks and weekenders designed to move seamlessly between work, travel and daily life. It’s a modern interpretation of practical luxury, built around minimalist design and thoughtful organisation.
Velasca
Velasca celebrates the artistry and timeless beauty in its handcrafted shoes and clothing. Committed to preserving and sharing these qualities, the brand delivers a sense of freedom through its meticulously crafted products, embodying a mission to offer enduring style beyond the whims of fashion.
Loro Piana
For many, Loro Piana is the benchmark for quiet luxury. Founded in Italy in the 1920s, the label has built a global reputation on the rarest fibres and an almost obsessive approach to craft. Cashmere, baby cashmere, and vicuña are woven into unstructured blazers, featherweight knits, and outerwear that costs as much as a small hatchback. But the appeal lies in restraint – garments are free of logos, colours are muted, and cuts are timeless. In the world of understated elegance, owning Loro Piana is like speaking a language only the initiated understand.
The Row
You just can’t talk about quiet luxury without bringing up The Row. Founded by Ashley Olsen and Mary-Kate Olsen, the house focuses on using exceptional fabrics and precise tailoring across all of its ranges. Established in 2005, the twins challenged themselves to create the perfect T-shirt, and this single piece later expanded into seasonal capsules and runway showcases. In 2011, The Row expanded into the menswear space, and ten years later, they launched their first ever children’s collection.
Myrqvist
Myrqvist has one goal in mind: to deliver the craftsmanship and quality you’d expect from traditional high-end shoemakers—without the premium price tag. Our shoes are designed in Stockholm and expertly handcrafted via long-standing partners in Portugal using Goodyear-welted construction and luxurious leathers. By streamlining the chain from concept to delivery and cutting out the retail middleman, Myrqvist brings premium footwear within reach.
Canali
If understated blazers, jackets, and knitwear are your kind of thing, Canali is the quiet luxury company that you should be looking at. Founded in 1934, the brand is still run by the Canali family, even to this day. Everything down to the smallest stitches and the littlest labels are one hundred percent Italian, and honestly, you can feel it too.
Zegna
While the term “quiet luxury” seems like a pretty new phenomenon, the style can actually be traced all the way back to the early 1900s. Ermenegildo Zegna was one of the very first companies to adopt this understated aesthetic. Founded in 1910, his eponymous label started off producing some of the greatest suits for some of the finest gentlemen. Fast forward over a century, and while Zegna focuses more of its efforts into the realm of streetwear, their “sheep to shop” ethos lives on.
Connolly
Without a shadow of a doubt, Connolly has one of the most unique stories of any quiet luxury label. Founded in 1878 as a small family business of saddlers and shoe-smiths, as the automotive industry developed, they started producing and supplying highly-finished leather for some of the finest cars of all-time, including Aston Martin, Bentley, and Rolls-Royce. Eventually, in 1995, they extended this expertise into the world of fashion with a series of boutiques dotted around London. In fact, the legendary Ralph Lauren even stated, in print, that Conolly is his “favourite store in the world.”
Anderson & Sheppard
If you ever find yourself in Savile Row and you’re searching for a bespoke suit that’s made just for you, head straight to Anderson & Sheppard. Founded in 1906, their mission has always been simple, focused, and immutable: To be the tailor of choice for men who wish to dress in comfortable, understated elegance. Over one hundred years later, and Anderson & Sheppard have stayed true to this ethos of elegance, crafting tailored clothing for some of the world’s finest gentlemen. Famously, the Tom Ford is a loyal customer of the quiet luxury brand, frequently commissioning suits for both himself and some of the world’s most prestigious fashion publications.
Brunello Cucinelli
Brunello Cucinelli’s story is one that will inspire many, for generations to come. Established in the late 1970s, the namesake label started off as a couture house that made Mongolian cashmere garments specifically for women. Cucinelli didn’t even plan on getting into fashion in the first place. In fact, it was his wife’s small clothing shop in her village that gave him the idea. Almost fifty years later, the brand has expanded into men’s and children’s ranges. Their lifestyle and eyewear collections are also wildly popular, especially amongst the quiet luxury crowd.
Brioni
Roman tailoring at its most assured. Brioni built its name on soft, hand-finished suits that prioritise drape over rigidity, favouring a more natural silhouette than its Neapolitan counterparts. There’s a quiet confidence to everything it produces, from tailoring through to knitwear and outerwear. Fabrics are exceptional, branding is virtually non-existent, and the overall effect is one of effortless authority. This is quiet luxury in its most traditional form – expensive, yes, but grounded in decades of craft.
Cesare Attolini
If Naples is the spiritual home of soft tailoring, Cesare Attolini is one of its purest expressions. The brand traces its lineage back to Vincenzo Attolini, who helped pioneer the unstructured Neapolitan jacket in the early 20th century. Today, everything still revolves around that same idea: lightness, flexibility and ease. Jackets are cut to move with the body rather than sit rigidly on top of it, and the finishing is meticulous. It’s tailoring that feels lived-in from day one.
Valextra
Milanese leather goods brand Valextra has long taken a different route to luxury. Where others rely on logos, Valextra strips things back. Clean lines, precise construction and a near-architectural approach to design define the offering. The materials are among the best in the industry, but the real appeal lies in the restraint. Bags and accessories are designed to age quietly, developing character over time rather than shouting for attention on day one.
Bottega Veneta
Few brands embody the idea of “if you know, you know” quite like Bottega Veneta. The intrecciato weave has become a signature, but it’s subtle enough to pass under the radar unless you’re paying attention. Beyond leather goods, the ready-to-wear follows a similar philosophy: strong silhouettes, rich materials and minimal overt branding. It’s a label that has managed to stay relevant without chasing trends, which is no small feat.
Jil Sander
Minimalism can often feel cold, but Jil Sander proves it doesn’t have to. The brand’s approach is precise without being sterile, focusing on proportion, fabric and cut rather than decoration. There’s a clarity to the design that makes even simple pieces feel considered. Tailoring is sharp but not aggressive, and casualwear carries the same sense of discipline. It’s the kind of clothing that rewards close attention.
Sunspel
There’s a strong argument that true quiet luxury starts with the basics, and Sunspel has been refining those for over a century. Known for its T-shirts, underwear and lightweight staples, the brand focuses on fabric development and fit above all else. Everything is designed to be worn repeatedly and improve with age. It’s understated, dependable and rooted in British manufacturing tradition.
Stòffa
New York-based Stòffa takes a slower, more deliberate approach to menswear. Working largely on a made-to-order model, it allows for a high degree of personalisation while maintaining a consistent design language. The focus is on fabric and proportion, with softly structured tailoring and relaxed silhouettes that sit somewhere between formal and casual. It’s a brand built around the idea that good clothes should adapt to the wearer, not the other way around.
John Lobb
When it comes to footwear, few names carry the same weight as John Lobb. The brand operates at the highest level of shoemaking, producing both ready-to-wear and bespoke pairs using traditional methods. Materials are exceptional, construction is meticulous, and the designs lean towards timeless rather than trend-led. These are shoes made to be worn for decades, not seasons.
Turnbull & Asser
Shirtmaking is often overlooked in conversations around luxury, but Turnbull & Asser makes a strong case for its importance. With a history dating back to the 19th century, the brand has supplied everyone from statesmen to film icons. The focus is on precise collar construction, high-quality fabrics and a level of finish that’s hard to replicate. It’s a reminder that the details matter.
Studio Nicholson
Proportion sits at the heart of Studio Nicholson. The brand has built a following through its considered approach to silhouette, favouring volume and structure over overly slim fits. Fabrics are carefully sourced, and the palette tends to stay muted. The result is clothing that feels contemporary without being trend-driven, offering a subtle shift in how garments sit on the body.
Neem London
Rather than focusing on traditional tailoring, Neem London has built its identity around what it calls “power casual” - clothing that blends smart silhouettes with everyday comfort. The focus is on low-impact materials such as recycled cotton, ZQ merino wool and regenerative fabrics, used across soft tailoring, shirts and versatile outerwear. Designed to move easily between work, travel and weekends, it’s a contemporary take on menswear that puts sustainability and wearability on equal footing.
Auralee
Japanese brand Auralee is often cited for its fabric development, which sits at the core of everything it does. Materials are developed in-house or in close collaboration with mills, resulting in textiles that feel distinct without being flashy. The silhouettes are relaxed, the colours subdued, and the overall effect is calm and considered.
Comoli
There’s a certain softness to Comoli that sets it apart. The brand focuses on comfort and wearability, using washed fabrics and easy cuts to create clothing that feels broken-in from the start. It’s less about sharpness and more about ease, offering a different take on understated dressing.
Margaret Howell
Few British designers have been as consistent as Margaret Howell. The brand’s output has remained largely unchanged for decades, built around functional clothing, natural fabrics and a muted palette. There’s a clarity to the design that feels timeless without being nostalgic. It’s quiet luxury in its most honest form.
Hermès
At the very top end, Hermès represents a kind of benchmark. Known for its leather goods, the brand applies the same level of craftsmanship across ready-to-wear, accessories and footwear. Materials are exceptional, production is tightly controlled, and branding is kept discreet. It’s the kind of luxury that doesn’t need to announce itself.
Check out our round-up of the best minimalist menswear brands.
