Functionality needn't come at the cost of considered design. Such is the thinking behind Rains, a contemporary rainwear lifestyle brand that is challenging old-fashioned notions of wet weather attire. It was founded in 2012 by Danish natives Philip Lotko and Daniel Brix Hesselager, who — with firsthand experience of Denmark's notoriously inclement weather — set out to reinvent the traditional rubber raincoat, worn for decades by fisherman. Launching with a single rain poncho, the brand has since evolved to encompass a full collection of waterproof apparel, bags, and accessories.

Underpinning the Rains aesthetic is a Scandinavian undertone of simplicity — think clean lines, block colours and minimalist silhouettes. The Danish outerwear label harnesses the design direction of its Nordic roots but always ensures that each product is carefully considered for the global customer, in fact, any customer: its clientele ranges from fashion-forward style mavens to hardcore hikers.

The brand is constantly pushing the boundaries of materials and technology to combine function and fashion. Its signature material is is a lightweight yet sturdy polyester fabric backed with a flexible polyurethane coating, which is bonded together through ultrasonic welding for ultimate waterproofness. All fittings, zippers and trimmings are designed and produced in materials optimised for wet conditions. This is ultra-versatile, all-weather attire: whether you're commuting to work or exploring the great outdoors, Rains has you sorted.

Shop the full Rains collection at rains.com.

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