Ever bought glasses online? Then you’ll know the routine. A parade of identikit frames, a fiddly prescription upload, and the vague hope that what arrives in the post will suit your face and not leave you looking like Elton John. The problem is that most eyewear brands are run by designers who know about aesthetics, not opticians who know about eyes. Yoovy has a foot in each camp.
Optometrists by day, designers by night Yoovy's founders are people who actually understand how eyes work and what looks good. Their pitch is simple: combine classic, enduringly stylish frames with proper optical expertise, then make the buying process as seamless as ordering a takeaway. The result is a brand that sits at the intersection of function and fashion, but doesn’t take either lightly.
Yoovy: Made where quality matters
Each pair of Yoovy spectacles and sunglasses is designed in England and handmade in Italy, which is the eyewear equivalent of getting your suit cut on Savile Row and stitched in Naples. Materials are chosen with the same clinical precision as a prescription. Frames are made from Mazzucchelli acetate, the Italian house whose sheets of tortoiseshell and horn-effect plastic have been the gold standard since 1849. Lenses come from Essilor, a global leader in optics that supplies everyone from independent practices to the NHS. And then there are the small touches – beryllium copper filigree details that develop a patina over time – which elevate the whole thing beyond functional necessity.
Stylistically, Yoovy leans towards the timeless rather than the trend-led. And that's always a positive in our view. The frames nod to the 1960s – square, balanced, handsome – with models like the Bentham, Holker and Eccleston offered in restrained shades of black, tortoise and oak green. It’s a curated collection rather than an encyclopaedic product catalogue, which makes choosing easier and keeps the aesthetic sharp. You won’t find day-glo gradients or gimmicky silhouettes here, just quietly confident design that whispers rather than shouts.
A frictionless process
The online experience is deliberately frictionless. You pick your frame, upload your prescription and Yoovy’s in-house lab takes care of the rest, shipping them to your door with free delivery and returns. It’s as efficient as the big high-street chains, but with the benefit of people who actually care about quality.
Of course, this being 2025, there’s also a community element. Yoovy has signed up a handful of ambassadors – padel players, racing drivers, pilots – to embody its idea of functional elegance. But really, the appeal is more universal: glasses that look good because they’re made properly, by people who know what they’re doing.
Next up: How to choose the right pair of sunglasses.
