Life in the fast lane.
Italian Motorbike icon Ducati are continuing their pursuit into the burgeoning lifestyle market with a collaboration with fashion house, Italian Independent. Lapo Elkann, the entrepreneur and grandson of former FIAT CEO and controlling shareholder Gianni Agnelli, spearhead the innovative Italian brand. Serving to highlight the racing nous and delicate detail that has gone into the project. With the 3-year deal between the two companies a simply perfect combination of style, sensibility and speed.
Initially shown at the prestigious Art Basel in Miami, the Ducati Scrambler features exquisite details such as a stunning black engine with brushed fins and night copper tubular steel frames adorning the side of the machine. It also features specially designed leather seat, a Termignoni full black exhaust, Night Copper 10-spoke alloys and custom tapered handlebars. The limited edition bikes focus on the use of black and Night Copper to enhance the café soul of the bike. The collaboration also features sunglasses that can be found in Italian Independent stores.
Superbly constructed and styled, the bike is as visually dominating as its heritage demands. To heighten the exclusivity, only 1077 bikes will be produced and with the price set at $12,777 you’ll have to be as quick as the bike to claim one as your own.
