Dedicated isn't your run-of-the-mill brand; it's more like a cool friend with a conscience. It's all about clothing, but with a twist – a deep commitment to doing right by the planet and people. From eco-friendly materials to a no-nonsense stance against fast fashion, the Swedish brand's got your back. Let's take a closer look at what makes Dedicated tick and how it's changing the retail industry for the better.


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How was Dedicated founded?

In 2006, Dedicated embarked on its journey, initially as an environmental retail chain. Right from the start, it was evident that the sustainable fashion landscape was missing a crucial ingredient - style. Ethical clothing seemed to lack the excitement of modern designs, leaving a void in the market for those who wanted a contemporary wardrobe without harming the planet. That's when the founders of Dedicated realized that fashion could be a force for positive change, and they were determined to make it happen.

The result? An ethical fashion collection that offers the essentials for a planet-friendly wardrobe. From organic cotton basics like T-shirts and socks to cozy sweaters, Dedicated has your everyday needs covered.

What products is Dedicated known for?

Whether you're in search of everyday essentials or statement pieces, Dedicated ticks all the boxes. From organic cotton T-shirts that are both comfortable and versatile to cozy sweaters that keep you warm while treading lightly on the planet, their offerings cater to every wardrobe need. For colder months, Dedicated's puffer jackets offer both style and warmth, embodying the brand's Swedish roots. On sunny summer days, you'll find their embroidered caps and patterned resort shirts to be absolute must-haves.

What materials does Dedicated use?

Dedicated prioritizes Fairtrade certified and organic cotton, initially focusing on eco-friendly T-shirts. As the brand expanded, they integrated recycled fabrics. Dedicated avoids virgin animal fibers, except for recycled wool in some winter pieces. They emphasize durability and functionality. They've conveyed their anti-animal product stance to suppliers, who confirmed compliance in production processes.

  • Organic cotton
  • Recycled polyester
  • Recycled wool
  • Hemp
  • TENCEL™ Lyocell

How does Dedicated manufacture its products?

Dedicated places a strong emphasis on ethical manufacturing practices and long-term partnerships with suppliers who align with their values. These partnerships are built on trust and mutual growth. Dedicated's suppliers undergo rigorous audits to ensure compliance with reliable and legitimate social standards, validating basic social requirements. Regular visits to these factories help foster strong relationships and ensure that they fully comprehend and adhere to Dedicated's Supplier Code of Conduct V02.

To enhance transparency, Dedicated provides a traceability widget on each product page, offering insight into the factories involved at various manufacturing stages, to the best of their knowledge. Additionally, they maintain full disclosure by sharing a comprehensive list of their known suppliers on the Open Supply Hub platform.

What certificates does Dedicated have?

Fairtrade Cotton Certification

Dedicated proudly utilizes Fairtrade cotton from certified suppliers such as Armstrong Knitting Mills, Aadhava Apparels, Jagmini, and RCM. Fairtrade guarantees fair wages for cotton farmers, bans genetically modified cotton seeds, and allocates premiums for community investments.

GOTS (Global Organic Textile Standards) Certification

Dedicated holds the prestigious GOTS certification, ensuring the organic status of their cotton and stringent checks against toxic chemical usage. Their GOTS-certified suppliers include Armstrong Knitting Mills, Sundar Sons, Aadhava Apparels, R.S.R Export, Jagmini, and RCM. This certification guarantees that garments labeled as "GOTS Organic" contain 95-100% organic cotton and meet strict social criteria for safe working conditions and no child labor.

Global Recycled Standard (GRS)

Dedicated's supply chain adheres to the Global Recycled Standard (GRS), certifying products made from recycled materials while maintaining strict product, social, environmental, and chemical requirements.

SA8000 Certification

The SA8000 certification promotes socially acceptable practices in the workplace, addressing various labor provisions and certifies suppliers like Armstrong Knitting Mills, Sundar Sons, and Lime.

WRAP (Worldwide Responsible Accredited Production) Certification

Dedicated embraces WRAP certification, reflecting compliance with 12 essential principles related to human rights, labor, and environmental standards across suppliers like ASI, Sundar Sons, R.S.R Export, and RCM. These certifications collectively showcase Dedicated's unwavering commitment to ethical, sustainable, and socially responsible production practices.

Where can you buy Dedicated?

If you find yourself in Sweden, you can visit one of their two stores located in Stockholm or their store in Göteborg to experience their planet-friendly wardrobe in person. Alternatively, for those who prefer the convenience of online shopping, Dedicated provides a user-friendly online platform where you can browse, select, and purchase their ethical and eco-conscious fashion offerings from the comfort of your home, making it accessible to a global audience committed to making kinder fashion choices.

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