Blending fashion and function with predictably wearable results
The Japanese were fusing outdoor function and fashion long before western style editors typed the word 'gorpcore' for the first time. This is a country of contrast. Sprawling city landscapes bleed into rural alpine wilderness, which means urban style and the great outdoors exist, quite literally, side by side.
Outdoor living, camping and hiking are big news here. This is something that goes beyond trends – it's a lifestyle – and Gramicci and and Wander are two Japanese labels that have long been at the forefront of the movement. Now they've joined forces to release a limited collection that blends the best both brands have to offer.
Gramicci x and Wander FW24
The new Fall/Winter 2024 collection marks the second season of the Gramicci x and Wander collaboration. The range, inspired by mountain expeditions and urban exploration, features progressive, detail-driven clothing with a focus on functionality and style. It continues the brands' shared mission of combining outdoor performance with high-fashion aesthetics.
The collection includes insulated jackets, vests, fleeces, climbing pants, T-shirts, and accessories. Outdoorsy pieces like a co-branded chalk bag and an ear-flap bucket hat add to the mix.
Different approaches
Founded in 2011 by former ISSEY MIYAKE designers Keita Ikeuchi and Mihoko Mori, and Wander merges practicality with style. The brand bridges the gap between technical outdoor gear and contemporary fashion. This new collaboration with Gramicci follows that ethos closely. The FW24 collection showcases original camouflage patterns and vibrant orange accents. It offers winter-ready pieces designed to perform on city streets and rugged trails alike.
American-born, Japanese-based brand Gramicci is rooted in 1970s climbing culture. Known for innovations like the gusseted crotch and integrated belts in climbing pants, Gramicci focuses on versatile clothing. The brand serves both outdoor enthusiasts and those seeking everyday functionality. This second collaboration pushes the boundaries of outdoor gear, blending technical performance with bold design. It appeals to modern adventurers and fashion-forward consumers.
Function meets fashion
The Gramicci x and Wander partnership reflects the growing trend of technical outdoor wear moving into mainstream fashion. Consumers now demand clothing that balances performance and style. Gramicci and and Wander are well-positioned to meet that demand. The FW24 collection will resonate with those who appreciate high-performance clothing. It suits challenging environments and transitions effortlessly into urban settings.
In a market full of outdoor gear, Gramicci and and Wander’s latest collaboration stands out for its attention to detail, design, and functionality. This collection shows how fashion and technical performance can intersect. It offers a fresh take on winter clothing, blending vintage climbing inspiration with modern needs. The FW24 range will be available soon, giving adventurous consumers the opportunity to explore the limits of both form and function. The collection will be available from Friday, 4th October, on the Gramicci webstore.
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