Since its inception only two years ago, Sheep Inc. has made a name for itself as a pioneer in the world of sustainable clothing. The London-based knitwear label, renowned for being the world's first carbon negative fashion brand, continues to go from strength to strength, gradually expanding its knitwear range and stepping up its sustainability commitments. The most recent addition to its collection is a hoodie, which we can already tell is going to be a go-to wardrobe staple of ours, no matter the season or occasion.
This is no ordinary hoodie. Made from super soft, ultra-durable merino wool sourced from regenerative farms in New Zealand and knitted using solar-powered Wholegarment® technology, it's 100% biodegradable with zero carbon footprint. It's made to last: Sheep Inc. promises that should their knits ever need mending or maintenance you can send it back to them and they will restore it. This lifetime guarantee means it will remain a permanent part of your wardrobe for many, many years to come.
Another key characteristic distinguishing this hoodie from others is the fact that it comes with a sheep. Yes, you read correctly. In an attempt to reconnect people with the clothes they buy, Sheep Inc. promises an adoptee sheep with every knitwear purchase. A tag in the sheep's ear acts as a tracking device that reveals its whereabouts and goings on, while a digital NFC tag in the hem of each sweater can be scanned with a phone to keep up to date with your sheep's life – everything from when it was last shorn to whether it has given birth. It's provenance taken to a whole new level.
Fusing sustainable innovation with made-to-last construction and versatile style, the Sheep Inc. pullover hoodie ticks all our boxes – and more. Choose from six versatile colours and wear it year-round with anything from your everyday uniform of jeans and high-top trainers to tailored trousers and a blazer.