Despite having only launched last year, Verlan has already built up a steady cult following of style devotees, hooked on its limited edition streetwear-inspired staples like raw denim jeans and soft cotton T-shirts and sweatshirts. The Paris-based brand, founded by French designer Lucca Lamoine, looks to a range of cultural and style influences to inform its unique aesthetic – from the mid-century modernist architecture of Jean Prouvé and Pierre Jeanneret to the contemporary art of Takashi Murakami. It creates menswear classics, but not as you know them: there is always an added element of intrigue, generated by the subtle incorporation of the brand's signature grosgrain ribbon, which adds a subtle pop of colour to any outfit.
If you're looking to breathe new life into your transitional wardrobe, look no further than these five timeless Verlan staples.
Orange Grosgrain Ecru Denim Jeans
Crafted from sturdy 14oz Japanese selvedge denim, these jeans are the perfect foundation for any workwear-inspired wardrobe. They feature Verlan's signature orange grosgrain on the turn-up, which offers a unique contrast against the subdued colour of the denim.
Easy Chair T-Shirt
Featuring a print of Pierre Jeanneret's iconic chair on the back, this minimalist ecru T-shirt is an architecture enthusiast's dream. It's made in Portugal using a heavy organic cotton, so unlike those faded, threadbare tees in the back of your wardrobe, it's guaranteed to stand the test of time.
Orange Logo Bucket Hat
Verlan's version of the bucket hat is made to withstand the elements, having been crafted from durable waxed cotton from the Scottish fishing town of Dundee. Wear it on your next outdoor adventure or with jeans and a tee for an effortless everyday look.
Orange Grosgrain Raw Blue Denim Jeans
You can never go wrong with raw blue denim jeans, and this understated style from Verlan is just the pair. Wear them with a hoodie and low top canvas sneakers for a streetwear-inspired look or up the ante with loafers and an overshirt.
Off-White Leather Bell Key-Holder
Drawing on inspiration from the small key bells of Hermès' iconic Kelly Bags, Verlan's leather key holders fuse sustainability and style, making use of scrap leather from the Hermès-owned Tanneries du Puy. The perfect accessory to make a subtle statement.
