Founded in 2014 by a trio of Swedes with the common goal of pursuing something more meaningful beyond their day jobs, A Day's March was established upon the simple basis of producing premium, sustainably made menswear staples at fair prices. In an interview for OPUMO, Co-founder Pelle Lundquist described the brand as a "one-stop-shop for essentials, pretty much a modern take on a classic men’s store, but for a man who doesn’t need to dress according to traditional rules and dress codes. The offering encompasses everything from workwear-inspired overshirts and classic tees to sophisticated Oxford shirts — wardrobe mainstays that are designed to transcend trends and stand the test of time.

In typical A Day's March fashion, its latest Autumn/Winter 2020 collection fuses minimalist Scandinavian silhouettes with smart American and Italian design influences. Unnecessary aesthetic elements have been stripped away, foregrounding the high quality fabrics — think luxurious wool, heavy cotton and soft tencel — and exemplifying A Day's March's utmost attention to detail. Muted colours and relaxed fits lend the pieces ultimate ease-of-wear: these are garments you can expect to reach for time and again.

Here are some of our favourite styles from the A Day's March AW20 collection.

Black Utility Shirt

Taking inspiration from the classic American OG-107 fatigue uniform, this military-style utility shirt is made for taking on the demands of everyday life in style. Layer it over a cotton T-shirt and team with your favourite pair of denim jeans and white sneakers.

White Court Sneakers

Speaking of white sneakers, this pair of sporty tennis trainers will become your go-to shoes for year-round wear. Crafted using Italian calf leather, they boast durability and comfort and will break in over time, moulding perfectly to the shape of your foot.

Partridge Brown Original Overshirt

This might just be the ultimate winter overshirt. It's made from wool for ultimate warmth, with deep pockets to dig your cold hands into. Despite its sturdy construction, it's lightweight enough to be layered over a sweater and under a thicker coat.

Charcoal Wool / Twill Smart Trousers

These tapered trousers offer ultimate versatility, thanks to an elastic waist that allows you to go down a size for a tailored fit, or up a size for a more relaxed look. Dress them up with a smart shirt and loafers, or go for a luxury sportswear aesthetic with sneakers and a hoodie.

Sand Utility Shirt

This utility shirt will undoubtedly prove its worth beyond the autumn and winter months. Thanks to its versatile sand colour and lightweight construction, it also makes for an ideal throw-on-and-go summer jacket.


  1. Black Wool / Twill Shoulder Patch Jacket
    £165
  2. Khaki Cropped Trousers
    £85
  3. Plum Melange Lambswool Sweater
    £75
  4. White / Light Blue Classic Striped Poplin Shirt
    £75
  5. Silver Sage Linen Shirt
    £90
  6. Worker Blue Herringbone Original Overshirt
    £110
  7. White Clean White Linen Shirt
    £90
  8. Off White No.2 Denim Jeans
    £110
  9. Camel Lambswool Zip Cardigan
    £130
  10. Grey Melange Classic Fit T Shirt
    £30
  11. Dusty Pink Tencel Shirt
    £80

Shop A Day's March at OPUMO.