Simple garments made well is the philosophy at the heart of BHODE. The London-based brand was founded in 2008 upon notions of authenticity and tradition, with the goal of creating high quality, long lasting menswear staples that customers will reach for time and again. Drawing inspiration from industrial workwear, military apparel and youth culture, BHODE celebrates British heritage and pays homage to British industrial design, whilst bringing its clothing into the modern day.
BHODE's fuss-free garments are understated and easy-to-wear, designed to be seamlessly integrated into one's wardrobe. Take its signature chore workwear jacket, for example: with a clean silhouette, classic colours and the absence of any extraneous aesthetic detailing, this is utilitarian style at its best. It's also worth commending the brand's organic jersey collection, featuring everyday essentials sustainably made from 360gsm organic cotton, or its Scottish-made lambswool knitwear, which is luxuriously soft – not to mention fully recyclable, compostable and biodegradable.
In an effort to rail against fast fashion, BHODE takes its commitment to sustainability seriously. All of its products are designed with the planet in mind, using natural materials that produce minimal waste and use less water and chemicals than the industry standard. Only top notch suppliers that share BHODE's values are employed, including the renowned Brisbane Moss – the largest stock-house of moleskins and corduroys in Great Britain. Most importantly however, BHODE creates products that are designed for life, not just a season or two. Quality over quantity and longevity over disposability.
In a consumerist society driven by a more-is-more mentality, this pared-back approach feels quietly revolutionary, and it's one that we're firmly on board with.
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