There are two main subgenres of British countrywear. The first involves Gore-Tex, brown leather hiking boots and an OS map, while the other revolves around tweed, waxed-cotton outerwear and the distinct possibility that you own a Labrador called Monty. But Fera, with its Oi Polloi-meets-Barbour breed of cross-pollinated country cool, makes a compelling case for a third.
The British menswear label has been quietly building its own version of outdoor clothing since launching in Wiltshire at the end of 2021. Its clothes borrow from fishing, farming, workwear and traditional country dress, but they wouldn't look out of place in a Northern Quarter pub either. This is countryside clothing loosened up and hoofed by an Adidas Gazelle into the present day – the sort of stuff your gran and your teenage nephew would approve of equally.
That idea is particularly well expressed in the new Fera Autumn/Winter 2026 collection. Released across three drops, the range moves from workwear through to tweed-heavy artist uniforms and finally into vintage mountaineering territory for winter. The references change, but the formula stays largely the same: practical shapes, tactile fabrics, earthy colours, and just enough eccentricity and flavour to prevent things from veering into stuffy territory.
Contemporary country culture
Fera describes what it does as “contemporary country culture”, which is probably as neat a summary as you're going to get. Founders Sidney and Declan launched the brand in 2021 with the aim of celebrating the less sanitised side of the British outdoors – fishing, muddy fields, local pubs and all.
Today, the clothes are designed from Fera’s studio in Bermondsey, but the countryside remains the common thread. Rather than treating nature as something to conquer in head-to-toe performance gear, the brand approaches it as a place to spend time and have fun. This philosophy spills into everything from the clothes to Fera’s films and campaigns, which have covered subjects ranging from fishing to bee conservation.
The result is something like old-school British country clothing viewed through a contemporary menswear lens. Think roomy work jackets, Donegal-style knitwear, practical outerwear and plenty of corduroy, fleece and waxed cotton. There are echoes of vintage hunting and fishing gear, but also the sort of relaxed silhouettes and slightly offbeat styling that should appeal to anyone with a passing interest in modern workwear.
Fera AW26: Workwear, artists and mountaineers
The first AW26 drop returned to one of Fera’s favourite subjects: workwear. Uniform jackets and matching trousers formed the backbone, joined by checked shirts, waffle-knit base layers, zip cardigans and graphic sweats. These aren't reproductions of vintage work clothes so much as relaxed everyday pieces informed by them.
Drop two, dubbed ‘The Artist’, pushed things in a more textural direction. The idea was a roaming painter requiring clothes capable of surviving both the studio and the outdoors, which provided a convenient excuse for wool, tweed, substantial knitwear and chore-jacket shapes. The standout Studio Jacket comes in moss or tweed, while matching Uniform Trousers allow you to go full countryside suit should the mood take you.
Then comes the final Winter instalment. For this, Fera went digging through archive imagery of old hiking and mountaineering clothing, including photographs of RAF Mountain Rescue teams from the 1950s. The result is arguably the strongest part of the collection, full of chunky knits, wool fleece, corduroy and colourful insulating layers that nod to genuine outdoor clothing without looking like fancy dress.
The key pieces
Marwood Coat
At first glance, the Marwood is simply a handsome long coat. Look closer and the outdoor influence starts to show. There are oversized gusseted hip pockets, separate handwarmer entrances, adjustable cuffs and a storm collar that can be fastened around the neck when the weather turns unpleasant. The tweed herringbone version is the one we'd go for – traditional enough to feel properly British, but relaxed enough to work with jeans, cords and chunky footwear.
Studio Jacket
Part chore jacket, part casual blazer, the Studio Jacket gets to the heart of what Fera does well. It's an uncomplicated layer with workwear DNA, rendered in fabrics that give it considerably more character than your average cotton overshirt. The tweed version is particularly good, especially teamed with the matching trousers for a softer, more laid-back alternative to conventional tailoring.
Peewit Knit
Fera is particularly strong on knitwear, and the Peewit is a good example. It's a straightforward crewneck made from 100% RWS Merino lambswool, but colourful neps throughout the yarn give it the mottled, slightly rustic appearance of an old favourite discovered in the back of a country outfitter. Green Donegal is the obvious choice, although the copper version makes a strong case for itself too.
Hapwarm Wool Fleece
Fleece has spent the last decade escaping the walking shop and infiltrating fashion, but Fera's version looks further back for inspiration. Returning for the Winter drop in a wool-blend fabric, the Hapwarm combines the cosy pile of a traditional fleece with a shape and colour palette that feel distinctly retro. Wear it as outerwear while temperatures allow, then slot it beneath a roomy coat when winter properly sets in.
Gannet Knitted Polo
One of the more unusual pieces in the Winter collection, the Gannet takes its cues from photographs of RAF Mountain Rescue personnel in Scotland during the 1950s. The knitted polo format gives it a slightly smarter feel than the average outdoor-inspired knit, while the chunky construction and contrasting pattern keep it firmly on the casual side. Proof, if it were needed, that cold-weather clothing doesn't have to be brown, grey or navy.
Contour Waterproof Jacket
Fera might enjoy looking backwards, but it isn't completely opposed to modern outdoor gear. The Contour is the collection's technical counterpoint to all that wool and corduroy: a waterproof ripstop shell with a simple, stripped-back appearance. It's exactly the sort of crossover piece the brand does best – functional enough to earn its keep outside, but sufficiently restrained that you won't look as though you've taken a wrong turn on the way to base camp.
