No more novelty knits
Men’s Christmas jumpers aren’t exactly known for being the epitome of good taste. More often than not, they’re tacky, ironically jazzy and plagued by novelty details like protruding bobbles or even flashing lights. At risk of stating the obvious, they’re generally not the sorts of winter sweaters you’re going to be working into your everyday wardrobe, which means most end up, at best, rotting away in the back of a drawer somewhere, or, at worst, in landfill. But it doesn’t have to be this way.
If you’re smart about it, you can nail the Christmas jumper brief and wind up with a garment whose wearability extends beyond the festive period. Think Fair Isle patterns, Christmassy colour palettes and cable knits. Take this approach and a piece of knitwear can be for life, not just for Christmas. With that in mind, here are a few options from some of our favourite brands.
Luca Faloni
A jumper doesn’t have to be wildly patterned and intricately detailed to be suitable for the festive period. If you’re the kind of guy who prefers to fly under the radar sartorially speaking, then your best bet might be to lean into seasonally appropriate block colours instead. This cashmere roll neck from Luca Faloni is made from buttery soft Italian fabric and finished in a versatile oatmeal colour that'll pair with anything and everything.
Artknit Studios
For minimalists, another solid alternative to novelty men's Christmas jumpers is an Aran sweater. Also known as a fisherman jumper, these classic Irish knits feature a textured cable-style design to the front which adds a focal point without making a big song and dance about it. In cream, it fits the festive vibe perfectly, but won’t look completely out of place when the tinsel has been taken down either.
Burberry
Proof that logos can work when executed well. This textured knit from British institution Burberry leans on the brand's classic knight logo which flies under the radar in comparison to the instantly recognisable Nova Check. It's a tasteful take that brings some colour to the table without going overboard. Pair it with selvedge denim and brown leather boots for a versatile winter look that works just as well at the pub as it does at a family gathering.
Howlin'
Belgian brand Howlin’ has built a reputation for crafting quirky yet wearable knitwear, and this textured polo neck jumper is a great example. The multicoloured knit pattern feels playful but restrained, giving it a seasonal charm that doesn’t scream Christmas. It’s made from 100% wool in Scotland, offering warmth and durability. Wear it with tailored trousers for a smart-casual look or with relaxed chinos for a more laid-back vibe.
ISTO.
For those who favour a more understated approach to men's Christmas jumpers, this forest-green number from ISTO. is a solid choice. Crafted from 100% organic cotton sourced from Italy, it's soft, comfortable and easy to style. Wear it with corduroy trousers or dark jeans and finish it off with a pair of moc-toe Derby shoes.
Beams Plus
Japanese label Beams Plus puts a modern twist on classic menswear, and this Fair Isle jumper is no exception. Featuring a deep navy base with pops of green, yellow, and white, it nods to tradition without feeling overly festive. Finished with a textured cable knit pattern, it’s ideal for layering over an Oxford shirt for a smarter take on seasonal dressing.
Jamieson’s of Shetland
Jamieson’s has been spinning Shetland wool for over a century, and its jumpers are as authentic as it gets. This Fair Isle knit features a medley of earthy tones, making it a standout option for Christmas and beyond. The mid-weight wool ensures warmth without bulk, and the heritage aesthetic is a nod to classic British style. Perfect for countryside walks or evenings by the fire.
Drake’s
For something that bridges the gap between festive and timeless, look no further than Drake’s. This luxurious knit features a subtle Fair Isle-inspired design, with tonal blues and whites giving it a wintery feel. Crafted in Scotland from premium lambswool, it’s soft, warm, and built to last. Pair it with tailored trousers for an effortlessly elegant look or layer it under a blazer for festive soirées.
Wahts
Merino is one of the most comfortable and practical materials there is and cashmere is one of the most luxurious. This understated crew-neck knit from Wahts combines the best of both for natural thermal regulation and a silky soft feeling against the skin. Simple but effective, and it's available in a carefully chosen spread of muted tones selected with versatility in mind.
Next up: The winter investment pieces every man should consider.
