No more novelty knits
Men’s Christmas jumpers aren’t exactly known for being the epitome of good taste. More often than not, they’re tacky, ironically jazzy and plagued by novelty details like protruding bobbles or even flashing lights. At risk of stating the obvious, they’re generally not the sorts of winter sweaters you’re going to be working into your everyday wardrobe, which means most end up, at best, rotting away in the back of a drawer somewhere, or, at worst, in landfill. But it doesn’t have to be this way.
If you’re smart about it, you can nail the Christmas jumper brief and wind up with a garment whose wearability extends beyond the festive period. Think Fair Isle patterns, Christmassy colour palettes and cable knits. Take this approach and a piece of knitwear can be for life, not just for Christmas. With that in mind, here are a few options from some of our favourite brands.
Luca Faloni
A jumper doesn’t have to be wildly patterned and intricately detailed to be suitable for the festive period. If you’re the kind of guy who prefers to fly under the radar sartorially speaking, then your best bet might be to lean into seasonally appropriate block colours instead. This cashmere knit from Luca Faloni is made from buttery soft Italian fabric and finished in a deep, rich red, not far off the shade of a steaming glass of mulled wine.
Artknit Studios
For minimalists, another solid alternative to novelty men's Christmas jumpers is an Aran sweater. Also known as a fisherman jumper, these classic Irish knits feature a textured cable-style design to the front which adds a focal point without making a big song and dance about it. In cream, it fits the festive vibe perfectly, but won’t look completely out of place when the tinsel has been taken down either.
Aubin
The Fair Isle knit is a classic winter staple, and Aubin’s take on the style is a refined option for the season. This crew-neck jumper features a traditional Fair Isle pattern in muted tones of khaki, beige, and cream, giving it a festive edge without veering into novelty territory. Pair it with selvedge denim and brown leather boots for a versatile winter look that works just as well at the pub as it does at a family gathering.
Howlin
Belgian brand Howlin’ has built a reputation for crafting quirky yet wearable knitwear, and this textured wool jumper is a great example. The multicoloured knit pattern feels playful but restrained, giving it a seasonal charm that doesn’t scream Christmas. It’s made from 100% wool in Scotland, offering warmth and durability. Wear it with tailored trousers for a smart-casual look or with relaxed chinos for a more laid-back vibe.
Wax London
For those who favour a more understated approach to men's Christmas jumpers, Wax London’s ‘Wilde’ jumper is a perfect choice. This striped knit comes in a blend of oat and neutral tones, evoking a subtle winter aesthetic. Crafted from a brushed wool mix, it’s not only soft but also versatile enough to wear all season. Style it with corduroy trousers or dark jeans for a cosy yet polished outfit.
Beams Plus
Japanese label Beams Plus puts a modern twist on classic menswear, and this Fair Isle jumper is no exception. Featuring a deep navy base with pops of green, red, and white, it nods to tradition without feeling overly festive. Made from a soft lambswool blend, it’s ideal for layering over an Oxford shirt for a smarter take on seasonal dressing.
Jamieson’s of Shetland
Jamieson’s has been spinning Shetland wool for over a century, and its jumpers are as authentic as it gets. This Fair Isle knit features a medley of earthy tones, making it a standout option for Christmas and beyond. The mid-weight wool ensures warmth without bulk, and the heritage aesthetic is a nod to classic British style. Perfect for countryside walks or evenings by the fire.
Drake’s
For something that bridges the gap between festive and timeless, look no further than Drake’s. This luxurious knit features a subtle Fair Isle-inspired design, with tonal blues and whites giving it a wintery feel. Crafted in Scotland from premium lambswool, it’s soft, warm, and built to last. Pair it with tailored trousers for an effortlessly elegant look or layer it under a blazer for festive soirées.
Next up: The winter investment pieces every man should consider.
