Norse Projects is renowned for its effortless fusion of fuss-free functionality and pared-back Scandi style. The Copenhagen-based brand is always looking to "reinterpret the classic codes of sportswear as technical and aesthetic persuasions" – a feat that is clearly achieved with its latest offering for autumn/winter 2021. Replete with versatile outerwear, knitwear and essentials, the Norse Projects AW21 collection has everything you need to take on the colder months in style.
Scroll on to discover five of our favourite pieces from the range and check out the stunning campaign imagery and footage, shot by renowned photographer Samuel Bradley.
Inspired by the iconic Everest Parka, a classic of mens outerwear, Norse Projects' Willum has been redesigned with increased pocket storage and a more ergonomic fit. In typical Norse Projects fashion, it prioritises functionality, boasting Pertex Quantum construction, which is designed to trap still air and improve the efficiency of insulation.
Inspired by military style, the Lukas chinos are constructed from a 220GSM ripstop cotton with a zip fly and reinforced belt loops for extra durability, and fatigue style patch pockets at the back. Team them with a utilitarian-style overshirt and high top canvas trainers.
You can never go wrong with a minimalist grey beanie. This one from Norse Projects has our vote, thanks to its ultra cosy dry lambswool yarn construction and simple ribbed design. It's the perfect accessory to keep you looking cool and feeling warm, whether you're commuting to work or hiking a mountain.
Inspired by the traditional bubble knits worn by Danish fishermen, the Skagen Bubble Yoke is the perfect go-to crew neck for autumn and winter, boasting a super soft feel, enhanced breathability and durable construction. Wear it as part of your everyday uniform or integrate it into your business casual look by layering it over an Oxford shirt, teamed with loafers and chinos.
No winter wardrobe is complete without a solid rotation of stylish scarves – and this one from Norse Projects is a fail-safe that you'll reach for time and again. It's woven by British mill Abraham Moon, which develops the fabric from raw wool to dyeing, blending, carding, spinning, warping and weaving, ensuring consistent quality.
Shop the Norse Projects AW21 collection now.
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