It's no secret that here at OPUMO, we can't get enough of Scandi style. The Nordics are home to a host of exciting design-led labels, and while there's no shortage of emerging talent, we can't help returning to some of our long-held favourites. One such name is Norse Projects, a Danish label renowned for its masterful fusion of streetwear, classic workwear and high-end fashion influences.
Norse Projects was founded in 2004 under the guidance of Anton Juul, Mikkel Grønnebæk and Tobia Sloth, who remains the brand's creative director. What started off small as an art gallery and streetwear store in central Copenhagen gradually evolved into a fully fledged clothing label that offers seasonless staples for men and women characterised by timeless design and a pared-back Scandinavian aesthetic.
With the label's roots in street culture and skateboarding, its sensibilities are informed by functionality and durability. Innovation underscores everything the brand produces – from lambswool knits made using a seamless tubular knitting technique for optimal comfort and movement to weatherproof GORE TEX parka jackets with specially-designed pockets for increased storage capacity. But don't let this level of technicality fool you: these are utterly wearable pieces made for everyday. Understated style, premium construction and fuss-free functionality – what's not to love?