Since its inception in Copenhagen in 2004, Norse Projects has garnered a reputation for its masterful fusion of streetwear, classic workwear and high-end fashion influences. Having taken the world by storm, the brand is now returning to its Danish roots, with its new Spring/Summer '21 collection, which celebrates the Scandinavian landscape in all its rugged glory.
Inspired by the physical and mental exercise that is orienteering, the collection features a selection of functional outdoor staples that would look as at home on a hike along the wild and windy Danish coastline as they would on the stylish streets of Copenhagen.
In typical Norse Projects fashion, these are garments that fuse functionality with a characteristically Scandinavian minimalist aesthetic. Every item has been innovatively crafted for utmost durability and wearability. From the ultra-lightweight and packable Birkholm Quickdry Gilet, which is made from a fast-drying, wicking fabric and insulated with high performance OctaMesh, to the Trail Hat, constructed from a hard-wearing blend of nylon and cotton and boasting a foldable brim and snap fixtures. Exactly the sort of accessory you want to have on hand when exploring nature.
Beyond the more outdoor-appropriate items is a selection of versatile everyday garments that lend themselves easily to being dressed up or down. The Johannes Orienteer Embroidery T-shirt is a simple heavyweight tee that you'll reach for time and again all year-round, while the Italian-made Norse Regular Denim jeans will come to form an integral role as part of your weekend uniform. For refined summer elegance, team the Ezra shorts, made from a lightweight cotton twill, with the Hans shirt, crafted from a warm weather-ready blend of linen and cotton.
Your plans this summer might not include a trip to Denmark to explore fjords or soak up the culture of Copenhagen, but you can certainly channel Scandi cool in some new garb from the Norse Projects SS21 collection. Do your wardrobe a favour.
Explore the full Norse Projects range.
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