Stuck for something to wear? Wax London's 'Back to Life' campaign has you covered
The Wax London AW24 'Back to Life' campaign is all about celebrating the creative spirit and the energy of London’s streets. This new project brings us into the electric atmosphere of Gerry’s Club in Soho, where Wax shines a light on the fresh faces of London’s jazz scene.
Young talents like Abel, David, Chelsea, Josh, and Jackson are captured in their flow (and in some rather nice Wax London pieces), weaving a soundscape that’s just as lively and expressive as the Wax London AW24 collection itself. It’s a performance that showcases not only their artistry but also the latest additions to Wax London AW24, giving the garments a sense of place and purpose.
Here are a few highlights:
Scafell Black Pointelle Stitch Jumper
The Scafell jumper has that quiet sort of confidence in its design. Crafted in a moody black with a pointelle stitch, it’s a knit that knows how to keep things understated but intriguing. The detailing gives the fabric a textured, almost lace-like appearance without sacrificing warmth. It’s chunky enough to fend off the chill, yet breathable enough that you won’t feel like you’re overheating in a crowded pub (or jazz club). Perfect for layering or standing alone, it’s that rare jumper that brings a bit of art to everyday wear while staying effortlessly functional.
Wilde Blue Waffle Knit Jumper
The Wilde jumper uses a waffle knit that’s all about texture and warmth without feeling overly heavy. The blue colourway is rich yet versatile, adding depth to an outfit without demanding all the attention. It’s the kind of piece that you pull on for comfort but end up loving for the look. With its relaxed shape, this jumper pairs easily with jeans or trousers, keeping you cosy on those bleak winter mornings while looking effortlessly put together.
Whiting Multicolour Check Mohair Overshirt
Wax London’s Whiting overshirt in a multicolour check is for those days when you want a bit of fun in your layers. With a mohair blend, it has a soft, fuzzy feel that practically invites you to reach out and touch it. The oversized check pattern blends bold colours without going over the top, making it an easy throw-on piece for a splash of colour. It’s thick enough to double as a light jacket but looks equally good under a heavier coat. A bit playful, a bit nostalgic, and just the thing for adding personality to a winter outfit.
Alban Pink Paisley Wool Blend Cardigan
Now, here’s a cardigan that has something to say. It’s got this lively pattern woven into a wool blend that feels just right – not too heavy, but warm enough for the cooler months. The relaxed fit and open front add a laid-back touch, while the pink paisley print throws in a dose of boldness without straying into OTT territory. It’s that perfect blend of statement and subtlety, an ideal layering piece for those looking to mix up their knit game.
Dean Ecru and Navy Striped Organic Cotton T-Shirt
With the Dean tee, Wax London proves that basics don’t have to be boring. In organic cotton, this ecru and navy striped T-shirt is refreshingly simple but still adds something extra. The soft organic cotton is comfortable enough for all-day wear, making this an easy, go-to choice for casual layering. It’s the kind of piece that quietly elevates a look without any fuss.
Kurt Black Organic Cotton Trousers
The Kurt trousers in black organic cotton are a masterclass in understated style. Wax London takes a simple design and nails it with the right fabric and fit. The result is a trouser that’s both comfortable and versatile. They’re just structured enough to dress up if needed, yet laid-back enough to work with a casual jumper or tee.
About Wax
Since its start in 2015, Wax London has focused on creating pieces that are anything but throwaway. Sourcing rich, characterful fabrics from sustainable partners, Wax puts thought into every weave, pattern, and texture. Each garment reflects a mix of British heritage, Mediterranean influences, and the unique craft of artisans met on Wax’s travels. With an ethos rooted in “slow fashion,” Wax London is all about making clothing with a conscience, designed to be worn and loved again and again. Today, the brand’s reach extends globally, found in stores from End Clothing in the UK to Bloomingdales across the pond.
