Wax London has always done things its own way. As it nears its tenth year, the brand has honed an aesthetic that feels considered but never contrived. Tailoring that doesn’t feel stuffy, casualwear with just the right amount of polish, and fabrics that do the heavy lifting. For Wax London SS25, the brand leans further into that identity with Embrace the World. A collection inspired by the cultural patchwork of its London home. Blending colour, pattern, and relaxed silhouettes into the kind of wardrobe that makes summer dressing look effortless.
The collection is supported by Love On The Run, a cinematic short film set in the rolling landscapes of California. It’s a modern take on classic Hollywood romance. Road trips, open roads, and the kind of effortless style that Wax has built its name on.
Wax London SS25: The key pieces
Tailoring takes a central role this season, with pure linen suits reimagined in deep, saturated hues and bold summer brights. The construction is relaxed – soft shoulders, half-lining, easy drape – reinforcing the idea that formalwear doesn’t have to feel formal. Wax’s signature one-button cuff makes a return too, adding just the right amount of detail to an otherwise unstructured staple.
Elsewhere, the brand revisits some of its classics. The Whiting Overshirt, one of Wax’s most recognisable pieces, returns in fresh pastel tones, bold quilted textures, and lightweight, breathable fabrics that feel made for layering on cooler summer evenings. Striking embroidered co-ords, breezy linen checks, and bold striped patterns round out the lineup, ensuring the collection has a little something for everyone – whether your summer plans involve city breaks, coastal escapes, or just making the most of pub garden weather.
“As we enter our 10th year, I feel proud of where we are and the journey we have been on so far,” says Tom Holmes, Founder and Creative Director. “The brand has continued to evolve – and I am excited about what 2025 has in store for us and our community.”
With prices ranging from £17 to £550, the collection lands online and in Wax London’s Berwick Street, Covent Garden, and Spitalfields stores soon. A summer wardrobe that doesn’t try too hard but still gets everything right.
Next up: Make sure you get the right fit without our Wax London sizing guide.
