XS.SML, the brainchild of former N.HOOLYWOOD patternmaker Hikaru Watanabe, has unveiled its debut Spring/Summer 2025 collection. The new label aims to challenge conventions in menswear with a fresh take on technical design and a minimalist aesthetic, showcased in its first lookbook.
The collection includes a range of wardrobe staples designed with functionality and style in mind. Key pieces such as short-sleeve shirts, button-ups, wide-legged trousers, shorts, and hooded windbreakers highlight the brand’s commitment to versatile design. An earthy colour palette of khaki, army green, taupe, ochre, black, and charcoal grey grounds the collection, while ruching—a signature detail—adds depth and texture to the garments. This crinkled effect brings a sense of movement and individuality to otherwise understated silhouettes.
Watanabe, who spent over a decade honing his craft at N.HOOLYWOOD, brings a wealth of expertise to the new venture. The brand’s name, XS.SML, draws inspiration from "S,M,L,XL," the influential book by Rem Koolhaas and Bruce Mau. It reflects the label’s emphasis on precision and its architectural approach to design. According to Watanabe, the philosophy behind XS.SML is to uncover hidden beauty in menswear, blending thoughtful construction with contemporary appeal.
XS.SML: Making waves
The announcement of XS.SML has generated considerable buzz in the fashion industry. While specific release dates and stockist details have not yet been disclosed, the collection is expected to arrive ahead of the Spring/Summer 2025 season. The brand’s unique approach to merging technicality and style positions it as one to watch, particularly for those seeking elevated, functional menswear.
For updates on the collection's release, enthusiasts are encouraged to follow XS.SML’s official social media channels. As anticipation builds, the debut collection signals a bold new chapter for technical menswear, blending innovation with timeless design principles.
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