Polaroid Originals has just landed at OPUMO and we're loving it! The instant camera has taken many forms throughout history, but few have been as iconic as the Polaroid. While photography has come a long way since the early days of film, most cultural movements act like pendulums – if we swing too far in one direction, we’ll almost always come swinging right back. With shooting on film experiencing a resurgence in recent years, it’s never been a better time to get your hands on a Polaroid Originals camera. Although not as technical as an authentic film camera, the Polaroid uses this to its benefit, providing each of us with an easy solution to turning memories into something tangible.

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Graphite OneStep 2 Viewfinder 1-Type Analogue Instant Camera
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Summer Blue OneStep 2 Viewfinder i-Type Camera

It’s a simple process, but we’ve been experimenting in the office and it seems that it may not be as self-explanatory as first imagined. So, to make sure that we’re all on the same page and that nobody is missing the opportunity to snap that perfect moment, here’s a step-by-step guide to making your Polaroid Originals camera work.

1. Insert your film

It seems obvious, but you’d be surprised. Once you’ve got your film, whether you’re a colour film snapper or looking for a more old school black and white film effect, open up the back of your camera using the switch of the flap. Place your film cartridge in the slot, making sure that the dark side faces up and the metal pads face down.

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Colour 600 Film
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Colour Film for i-Type Film
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Black & White i-Type Film

2. Come to the dark slide

We had to make the joke, sorry. After loading your film, turn your camera on. If you’ve opted for the Polaroid 600 model, simply flick up the flash bar to wake it up. one black slide should be printed from your camera, don’t worry, you haven’t taken an accidental photo, it means that your new toy is ready for use!

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Black 600 Square Camera

3. Exposure

We recommend taking a few shots to experiment with the camera’s exposure. There will be a slider on your OneStep that lets in more light or less light. Test this out before you head out for the day because you don’t want to ruin the shot when you’re in the moment.

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White OneStep+ i-Type Camera

4. Shake it

In spite of what we were all told by Outkast, shaking your freshly taken photo is futile. Instead of agitating the film – which will accelerate its development – keep your photos away from light for as long as possible, regardless of the urge to watch it appear. Ideally, you’ll wait several minutes before taking your photos out of a pocket or dark place of your choice, though we recognise that this is unrealistic.

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White OneStep+ i-Type Camera
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Black 600 Square Camera

5. Enjoy

Polaroid Originals have revived the fun of instant photography. There is something undeniably exciting and rather addictive about snapping photos that are then ready to hold and pin on walls. Make sure you use your Polaroid as unwisely as possible, it’s all about having fun!

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Black & White i-Type Film

Shop all Polaroid Originals at OPUMO.

Looking for more photography paraphernalia? Find out more about Campbell Cole x OPUMO “The Strap”.