A lot can happen in a lifetime. Notwithstanding the change of styles, tastes and trends sometimes, something, a piece of clothing, jewellery or accessory will survive the experience with you. Men’s watch specialists Farer, born out of the desire to create high-quality timepieces, are intent on making that very ‘something’ to last a lifetime.

Farer’s dedication to longevity is engraved within the brand’s DNA. The name Farer, derived from the medieval term for traveller, represents the innovative and evolving nature of the brand. Embracing a sense of adventure from a selection of global explorers, every watch in Farer’s collection has a riveting back story and is designed to accompany their new owner through life’s journeys.

The ability to withstand trends to grow and age expertly over time has propelled Farer above the parapet of like-minded watch brands. Designed in Britain and made in Switzerland, every detail of a Farer watch is meticulously considered, from the premium metal casings, Italian calf leather straps and sapphire crystals. Farer is for individuals with an eye for detail and an obsession for exploration and progressive design.

Without being beholden to history, Farer combines the standout principles of colour, texture and dedication to detail, to re-write history through their collection of contemporary watches.

Discover the style to match your sense of adventure with the story of three key Farer watches:

Lander IV

Representing Farer’s dedication to authentic design and longevity is the bestselling Lander GMT watch, which has been updated for 2021 with a refined new look, ergonomic feel and enhanced performance. Its iconic design is characterised by aunique sea green sunray triple step dial, which reflects the changing light of the day to bring the watch to life. The 24-hour clock is marked with white Arabic numerals outlined by Super-LumiNova markers, bringing an extra layer of depth and creating clarity after dark. A luxurious St Venere leather strap enhances the Lander's elegance and reinforces Farer's commitment to craftsmanship.


In true adventurer spirit, Farer's Morgan is a refined and versatile aviation timepiece, defined by its striking two tier dial design that promotes legibility and clarity. Named after Sir Morien Bedford Morgan, the "Father of Concorde" and one of the architects of the plan to build Britain's first supersonic passenger aircraft, the watch draws inspiration from the robust and reliable nature of navigational instruments. Functionality is at its heart: it delivers eight-times the standard level of anti-magnetic protection, resulting in superior accuracy. The 37mm dial housed in a snug 39mm case with short lugs ensures maximum dial size without compromising on comfort. 


Named after Exmoor National Park, an area of rugged natural moorland in west Somerset and north Devon, the Exmoor watch is an essential for any outdoorsman. It's designed to withstand the toughest conditions, boasting a 38.5mm field case cut from with ultra-tough and corrosive-resistant 316 marine-grade stainless steel. Equal parts sturdy and stylish, it features a textured olive green dial with overprinted numerals and brushed steel infilled hands in high-contrast off-white SLN Grade A Super-LumiNova. Three versatile straps are included with Exmoor: a tan American Horween leather strap, an airforce blue waterproof NATO strap and an integrated '5 row' 316 marine grade steel bracelet with tri-fold clasp - all with easy, quick release fitting systems built in.

Read our guide to mechanical watches.

Shop the Farer collection at farer.com.