Colorful Standard is taking a stand against overconsumption, with long-lasting staples that are designed to transcend trends, seasons and fashion cycles. The brand was founded upon the simple premise of "colouring the world responsibly". This translates to a series of high quality, ethically-made wardrobe essentials in a whole variety of colours. From the perfect all-occasion T-shirt to ultra-cosy hoodies and even colourful, plant-based sunglasses, Colorful Standard has every corner of your wardrobe covered.

The secret behind the long-lasting and sustainable nature of Colorful Standard's staples is their high quality materials. All of the brand's garments are crafted using organic cotton, which is grown without genetically modified seeds and with the help of natural rainwater, requiring no harmful chemicals. By using organic cotton, Colorful Standard minimises the use of pesticides and greenhouse gas emissions by up to 94%.

Its wool products — including beanies, scarves and sweaters — are made from 100% recycled extra-fine merino wool, which comes from the recycled fibres of wool sweaters, reducing the spinning and dyeing process and saving water and energy.

On top of that, the brand only works with factories that value their staff. Colorful Standard clothing is made in Portugal, making use of the country’s reputation for fair working conditions and excellent craftsmanship. Once its garments are sold, the brand gives back, donating 5% of profits to a football team it established in the Democratic Republic of Congo. If you're looking to invest in the brand, these are the pieces you should start with.

3 key Colorful Standard pieces

Organic T-shirt

About as perfect a T-shirt cut as you’ll find, this organic T-shirt is made from 100% organic cotton, which has been approved by PETA. It’s been garment dyed and pre-washed for ultimate softness and comes in a tailored fit which flatters an array of body shapes and sizes. 

Organic crewneck sweatshirt 

The crew neck sweatshirt is a wardrobe staple and will look as good now as it will in ten years’ time. A timeless piece that pairs well with jeans as it does sweatpants, this particular sweatshirt is made from 350gsm organic cotton, which has been brushed on the inside for added comfort. 

Organic hoodie 

A classic take on the hoodie, Colorful Standard’s design doesn’t sway far from the original. Made from the same 350gsm organic cotton found in its sweatshirts, this hoodie boasts a relatively slim fit, has a metal ended drawstring and front pockets. The camel shade is surprisingly easy to wear also - try yours with selvedge denim and white sneakers and you’re good to go. 

Shop all Colorful Standard at OPUMO.