If you’re on the hunt for well-made, sustainable luxury sportswear, Colorful Standard may be the brand for you. Putting all of its efforts into crafting the finest laid back attire the likes of hoodies, sweatpants and T-shirts, Colorful Standard focusses on production, craft and fair working practices. 

The brand’s product line up couldn’t be more straight forward. Its goal is to manufacture the best quality wardrobe staples going, in as many colours as possible. From its T-shirts to its crew necks, all Colorful Standard clothing is crafted from 100% organic cotton, which is defined by the fact it hasn’t been grown with genetically modified seeds. 

On top of that, the brand only works with factories that value their staff. Colorful Standard clothing is made in Portugal, making use of the country’s reputation for fair working conditions and excellent craftsmanship. Once its garments are sold, the brand gives back, donating 5% of profits to a football team it established in the Democratic Republic of Congo. If you're looking to invest in the brand, these are the pieces you should start with.

3 key Colorful Standard pieces

Organic T-shirt

About as perfect a T-shirt cut as you’ll find, this organic T-shirt is made from 100% organic cotton, which has been approved by PETA. It’s been garment dyed and pre-washed for ultimate softness and comes in a tailored fit which flatters an array of body shapes and sizes. 

Organic crewneck sweatshirt 

The crew neck sweatshirt is a wardrobe staple and will look as good now as it will in ten years’ time. A timeless piece that pairs well with jeans as it does sweatpants, this particular sweatshirt is made from 350gsm organic cotton, which has been brushed on the inside for added comfort. 

Organic hoodie 

A classic take on the hoodie, Colorful Standard’s design doesn’t sway far from the original. Made from the same 350gsm organic cotton found in its sweatshirts, this hoodie boasts a relatively slim fit, has a metal ended drawstring and front pockets. The camel shade is surprisingly easy to wear also - try yours with selvedge denim and white sneakers and you’re good to go. 

Shop all Colorful Standard at OPUMO.