OPUMO brand focuses usually centre around a smaller brand that we’d like our readers to get to know. This time around, our excitement has got the better of us and we had to roll out the red carpet for what should be considered by no means a fledgling brand. Fear of God is at the forefront of streetwear and – as cultural boundaries are limp if not non-existent nowadays – luxury clothing, too. Here’s all that you need to know about the brand of the moment.
Overview
Founded in 2012, Fear of God is Jerry Lorenzo’s first foray into the world of fashion. His debut project made a splash to say the least. The label has captured the hearts of LA’s A-listers by balancing streetwear and sportswear sensibilities with premium materials more akin to those seen on runways than hardwood courts.
Since Beginning Fear of God, Lorenzo’s fashion CV has grown to encompass projects with Justin Bieber, Kanye West and Nike to name a few. Each of these projects carries Fear of God’s signature dusty, muted colour schemes, memorable text logos and accompanying hysteria.
The mission
Fear of God really doesn’t have one particular mission. It makes more sense to view this label from an artistic perspective. Each collection sees Jerry Lorenzo explore a subcultural world, the early collections taking us on journeys through 90s Britain, American anticulture and even suburbia.
The inspiration
Every season returns with a new inspiration, but many things stay the same. Jerry Lorenzo is unashamedly proud of his Californian roots which means that every collection is imbued with a sense of sun-drenched Bohemia in the form of relaxed cuts and dusty colour schemes. Silhouettes feel nicely familiar, but are reinvented using eye-catching materials and memorable detailing.
Top picks
101 Lace Up Sneaker
Handcrafted in Italy, this retro low-top sneaker features a canvas and suede upper that features an all-over Fear of God print. A calf-leather lining and insock provide the luxury aspect we’ve come to know and love while the silhouette harks back to the canvas skating shoes popularised in California during the ‘70s.
Corduroy Shirt Jacket
One of the recent collection’s key pieces, this corduroy overshirt provides a minimal base to any wardrobe. A fine corduroy shell combines with a diamond-quilted lining to position this shirt jacket as exactly that: a shirt/jacket. Cut to an oversized fit, you can sport this over a hoody or a classic white T-shirt.
Everyday Full Zip Hoodie
We’re a sucker for a heavyweight men’s hoodie. The Everyday Full Zip Hoodie sits fairly near the top of the heavyweight men’s hoodie scale thanks to a french terry construction that, because of slightly dropped shoulders, falls nonchalantly from the shoulders.
Shop the whole Fear of God collection.
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