It's safe to say that the past year has been incredibly tough for bricks and mortar retail, but thankfully, things finally look like they're turning around. One of the many British brands throwing their doors open and welcoming customers back with open arms is London-based underwear and loungewear label Hamilton and Hare. Its flagship store on Chiltern Street in Marylebone is back and better than ever, with a fresh new look to signal an exciting revival.

The reinvigorated store fit offers an experience to explore some of Hamilton and Hare's latest arrivals as well as its core collection. Check out the label's bestselling underwear range, find your perfect fit and put together a unique underwear set of your choice with one of the complimentary cotton laundry bags.

Staying true to its classic-meets-contemporary aesthetic, Hamilton and Hare's new and improved space is pared-back and fuss-free. It's furnished with some beautiful mid century pieces, including a gorgeous sofa where customers can sit and relax in between trying items on.

As loyal Hamilton and Hare fans, we're thrilled about the store's reopening – and so is Hamilton and Hare's founder Olivia Francis. “We’re so excited to open our store on Chiltern Street again and can’t wait to see our customers," she says. "I think people are really looking for a positive, human experience in shopping again, not just a faceless transaction online, however convenient.”

Visit the Hamilton and Hare store at 39 Chiltern St, Marylebone, London, W1U 7PP.

Shop the Hamilton and Hare collection.

Learn more about Hamilton and Hare.