It's difficult to remember now, but there was a time when stripped-back sneakers felt edgy. Back in the '00s, when big logos dominated and OTT styling was the default, to wear something reduced to its core was to make a statement. But somewhere along the line, the opposite became true. Minimalism turned mainstream, and every sneaker began to look the same. Well, nearly every sneaker. Enter: Hidden White.
Born in London, Hidden White's footwear designs are proof that minimalism doesn't have to be boring. These shoes are simple and free from excess, but they're also visually interesting and unconventional in the best possible way. It's a brand built around the idea that the smallest details often make the biggest difference, which is a view we share.
To give you a better idea of what it's all about, we've highlighted three key styles below.
Dara
A classic court-shoe silhouette available in more colour and material options than you can shake a racket at. It features premium fabrics, suede or leather overlays, a chunky sole unit, and comes complete with a dust bag for travel.
Dylan
A twist on a simple round-toe sneaker, the Dylan stands apart in a sea of similar shapes by making creative use of debossing to the sides to add a dose of visual interest. Add a premium leather upper, sturdy rubber sole and subtle gold branding below the eyelets, and you're onto a winner.
Asher
Somewhere between a sneaker and a Derby shoe, the Asher is both minimalist and maximalist all at once. Perched upon an oversized sole unit with an exaggerated heel, its a futuristic take on the shoes men have been wearing to the office for decades. Go black to keep things low key, or shiny cunmetal for something out of the ordinary.
Next up: Minimalist sneaker brands you should know.
