The days of wearing sportswear for the sole sake of playing sports are long gone. Items like tennis shoes, polo shirts and sweaters have all found their way into our everyday wardrobes, evolving far beyond their original associations with exercise to take on significance as contemporary casual wear staples. Even traditionally formal dress codes are relaxing to allow for and encourage the incorporation of luxury sportswear: think tailored trousers paired with canvas sneakers, plain T-shirts with blazers and hoodies with Oxford shirts.

With this fresh approach to sportswear comes a new generation of sportswear brands leading the charge. Innovative, sustainably minded and champions of sleek minimalist design, these labels deserve to be high on your radar.

WAHTS

Dutch activewear brand WAHTS believes that sophistication and sportswear don't have to be mutually exclusive. Its understated and utterly comfortable shirts, jackets, hoodies and shorts are designed to form the basis of one's everyday attire. Wear them to the gym or as part of a low key weekend look with denim jeans and leather trainers.


  1. Light Grey Maxwell Travel Coat
    £360
  2. Navy Rice Polo Shirt
    £89
  3. Light Grey Bates Tech Jersey Shorts
    £180
  4. Light Marl Blue Troy Sweatshorts
    £98
  5. Green Melange Rowe Pique Sweatshirt
    £89
  6. Sand Melange Troy Sweatshorts
    £98
  7. Navy Tailored Jersey Barton Shirt
    £116
  8. Navy Nash Packable Jacket
    £225
  9. Navy Blue Riley Reversible Vest
    £225
  10. Navy Crewneck Woods T Shirt
    £53
  11. Navy Bates Tech Jersey Shorts
    £180
  12. Navy Blue Pique Dean T Shirt
    £71
  13. Navy Blue Maxwell Travel Coat
    £360
  14. Army Green LS Pique Poloshirt
    £116
  15. White Rice Polo Shirt
    £89

Oliver Cabell

Independent footwear label Oliver Cabell affords the same meticulous treatment to its sneakers that it does to its luxurious leather boots. Traditional manufacturing techniques combined with a sleek aesthetic and cutting edge technology results in comfortable trainers that will take you effortlessly from day to night.


  1. Natural SB 1 Boots
    From £169
  2. White GAT Sneakers
    From £143
  3. Ash Chelsea Boots
    From £169
  4. Navy Low 1 Sneakers
    From £136
  5. Black Merton Sneakers
    £143
  6. Parrot Low 1 Sneakers
    From £125
  7. Navy GAT Sneakers
    From £143
  8. Slate Low 1 Sneakers
    From £136
  9. Cappuccino Chelsea Boots
    From £169
  10. Nude Low 1 Sneakers
    From £125
  11. Natural Wilson Boots
    From £169
  12. Charcoal Low 1 Sneakers
    £136

Riley Studio

If you still associate sportswear with the tacky nylon and fleece fabrics you were forced to wear throughout your school PE days, Riley Studio is here to put your fears to bed. The label's eco-friendly unisex clothing staples, which include drawstring track pants, recycled cashmere sweaters and organic cotton long-sleeved T-shirts, are crafted using luxurious fabric blends for ultimate comfort.


  1. Clay Co-Ord Track Jacket
    £150
  2. Oat Long Sleeve Pocket T Shirt
    £65
  3. Slate Modular Anorak
    £210
  4. Midnight Co-Ord Track Jacket
    £150
  5. Forest Co-Ord Track Pants
    £110
  6. Mulberry Riley Classic Sweatshirt
    £75
  7. Clay Co-Ord Track Pants
    £110
  8. Charcoal Recycled Cashmere Beanie
    £65
  9. Midnight Co-Ord Track Pants
    £110
  10. Forest Human Kind Classic T Shirt
    £45
  11. Charcoal Recycled Cashmere Sweater
    £280
  12. Cloud Recycled Cashmere Beanie
    £65
  13. White Human Kind Classic T Shirt
    £45
  14. Mulberry Classic Hoodie
    £85

ETQ Amsterdam

ETQ Amsterdam is renowned for its innovative sneakers, which are handcrafted from premium materials for durability and comfort. Its famous sneakers are characteristically minimalist, with a simple silhouette and signature chunky sole. Choose from suede sneakers in a range of colours or opt for a pair of timeless plain white leather trainers.


  1. White Sand LT 01 Sneakers
    £216
  2. Teal Blue LT 01 Sneakers
    £216
  3. Army White LT 05 Sneakers
    £225 £112
  4. Army Black LT 05 Sneakers
    £225 £112
  5. Grape Wine LT 01 Sneakers
    £234
  6. Mineral Green LT 01 Sneakers
    £216
  7. Ash Premium LT 01 Sneakers
    £243 £121
  8. Black Tencel LT 01 Sneakers
    £207
  9. Azure Blue LT 01 Sneakers
    £216
  10. Ash Kurashiki LT 01 Sneakers
    £198 £99
  11. Violet LT 01 Sneakers
    £216

L'Estrange London

L'Estrange London is revolutionising menswear by fusing dressy and sporty elements for loungewear that doubles as formal wear and vice versa. The brand's iconic organic cotton hoodie has garnered legions of fans - and for good reason. Wear it with track pants and high top sneakers or smart cotton trousers and a button-down shirt.


  1. Black Stretch Cotton 24 Trousers
    £125
  2. Navy Heavyweight 24 Trousers
    £125
  3. Slate Grey Stretch Cotton 24 Trousers
    £125
  4. Black Monochrome Classic Hood
    £145
  5. Charcoal Supima Cotton Tailored T Shirt
    £40
  6. White Organic Polo Shirt
    £70
  7. White Supima Tailored T Shirt
    £40
  8. Black Heavyweight 24 Trousers
    £125
  9. Navy Organic Cotton Polo Shirt
    £70

Can't get enough of sportswear? Check out the most comfortable men's sneakers.