The days of wearing sportswear for the sole sake of playing sports are long gone. Items like tennis shoes, polo shirts and sweaters have all found their way into our everyday wardrobes, evolving far beyond their original associations with exercise to take on significance as contemporary casual wear staples. Even traditionally formal dress codes are relaxing to allow for and encourage the incorporation of luxury sportswear: think tailored trousers paired with canvas sneakers, plain T-shirts with blazers and hoodies with Oxford shirts.

With this fresh approach to sportswear comes a new generation of sportswear brands leading the charge. Innovative, sustainably minded and champions of sleek minimalist design, these labels deserve to be high on your radar.

WAHTS

Dutch activewear brand WAHTS believes that sophistication and sportswear don't have to be mutually exclusive. Its understated and utterly comfortable shirts, jackets, hoodies and shorts are designed to form the basis of one's everyday attire. Wear them to the gym or as part of a low key weekend look with denim jeans and leather trainers.


  1. Navy Blue Maxwell Travel Coat
    £364
  2. White Marl Woods T Shirt
    £54
  3. Navy Tailored Jersey Barton Shirt
    £118
  4. Light Grey Maxwell Travel Coat
    £364
  5. Navy Bates Tech Jersey Shorts
    £182
  6. Sand Melange Moore Crew Neck Sweatshirt
    £182
  7. Navy Crewneck Woods T Shirt
    £54
  8. Light Grey Bates Tech Jersey Shorts
    £182
  9. Navy Shelton Tech Jersey Jacket
    £273
  10. Light Marl Grey Shelton Tech Jersey Jacket
    £273
  11. Army Green Tailored Jersey Barton Shirt
    £118
  12. Grey Melange Rowe Pique Sweatshirt
    £90
  13. Navy Blue Riley Reversible Vest
    £227
  14. Navy Blue Rowe Pique Sweatshirt
    £90
  15. Navy Nash Packable Jacket
    £227

Oliver Cabell

Independent footwear label Oliver Cabell affords the same meticulous treatment to its sneakers that it does to its luxurious leather boots. Traditional manufacturing techniques combined with a sleek aesthetic and cutting edge technology results in comfortable trainers that will take you effortlessly from day to night.


  1. Hem
    Yellow Alphabeta Floor Lamp
    £730
  2. Brown Farringdon Card Holder
    £120
  3. Sunday Morning by Isaac Zoller
    From £110
  4. Verde Maestrale Celeste / Verde Swim Shorts
    £100
  5. Forest Green / Orange 991 Sneakers
    £170
  6. Grey Woven Suede Francesco Belt
    £75
  7. Copper Silo Wall Clock
    £140
  8. White Hayden Long Sleeve T Shirt
    £45

Riley Studio

If you still associate sportswear with the tacky nylon and fleece fabrics you were forced to wear throughout your school PE days, Riley Studio is here to put your fears to bed. The label's eco-friendly unisex clothing staples, which include drawstring track pants, recycled cashmere sweaters and organic cotton long-sleeved T-shirts, are crafted using luxurious fabric blends for ultimate comfort.


  1. Cloud Recycled Cashmere Sweater
    £280
  2. Marine Modular Anorak
    £210
  3. Midnight Co-Ord Track Pants
    £110
  4. Charcoal Recycled Cashmere Sweater
    £280
  5. Mulberry Classic Hoodie
    £85
  6. Cloud Recycled Cashmere Beanie
    £65
  7. Charcoal Recycled Cashmere Beanie
    £65
  8. Sage Long Sleeve Pocket T Shirt
    £65
  9. Clay Co-Ord Track Pants
    £110
  10. Midnight Co-Ord Track Jacket
    £150
  11. Forest Co-Ord Track Jacket
    £150
  12. White Human Kind Classic T Shirt
    £45
  13. Slate Modular Anorak
    £210
  14. Forest Classic Hoodie
    £85
  15. Clay Co-Ord Track Jacket
    £150

ETQ Amsterdam

ETQ Amsterdam is renowned for its innovative sneakers, which are handcrafted from premium materials for durability and comfort. Its famous sneakers are characteristically minimalist, with a simple silhouette and signature chunky sole. Choose from suede sneakers in a range of colours or opt for a pair of timeless plain white leather trainers.


  1. Teal Blue LT 01 Sneakers
    £218
  2. Ash Kurashiki LT 01 Sneakers
    £200 £100
  3. Microchip Knitted Tencel LT 01 Sneakers
    £209 £105
  4. Cement LT 01 Sneakers
    £218
  5. Maroon LT 01 Sneakers
    £227
  6. Nougat LT 01 Sneakers
    £237
  7. Walnut LT 01 Sneakers
    £237
  8. Marine Blue LT 01 Sneakers
    £227
  9. Blueberry LT 01 Sneakers
    £218
  10. Blueberry LT 03 Sneakers
    £227
  11. Dove Grey LT 01 Sneakers
    £237
  12. Sunflower LT 01 Sneakers
    £218

L'Estrange London

L'Estrange London is revolutionising menswear by fusing dressy and sporty elements for loungewear that doubles as formal wear and vice versa. The brand's iconic organic cotton hoodie has garnered legions of fans - and for good reason. Wear it with track pants and high top sneakers or smart cotton trousers and a button-down shirt.


  1. Black Heavyweight 24 Trousers
    £125
  2. Navy Organic Cotton Polo Shirt
    £70
  3. Slate Grey Stretch Cotton 24 Trousers
    £125
  4. Light Blue Collared All Day Shirt
    £85
  5. Black Stretch Cotton 24 Trousers
    £125
  6. White Collared All Day Shirt
    £85
  7. Navy Heavyweight 24 Trousers
    £125
  8. White Organic Polo Shirt
    £70
  9. White Supima Tailored T Shirt
    £40
  10. Black Tailored Supima Cotton T Shirt
    £40

Can't get enough of sportswear? Check out the most comfortable men's sneakers.