Percival is a London-based label that creates top notch menswear classics, but not as you know them. Fusing a meticulous approach to craftsmanship and construction with playful design elements, it represents a breath of fresh air in an all-too-serious industry.

For proof, look to Percival's embroidery collection – an ever-growing range of expertly made essentials – tees, sweaters, hoodies and track pants – subtly embroidered with characterful and quirky motifs that range from ramen to a space cat. Below are just a few of our favourites right now.

Black Spaceman Embroidery Hoodie

A black hoodie is a fail-safe staple that everyone should have in their wardrobe. But if you're looking for something with slightly more character than a plain hoodie, this version from Percival, featuring an embroidered spaceman, will do the trick.

White Clown T-Shirt

No matter your opinion of clowns, you can't deny that this T-shirt is an excellent wardrobe addition, guaranteed to inject just the right amount of fun into your everyday look.

Black Parrot Bros Trackpant

Crafted from 100% cotton, these comfortable and cosy track pants are guaranteed to become your new everyday go-to. The 'Parrot Bros' embroidery lends a subtle but welcome touch of colour against the black.

White Bonsai Tree T-Shirt

Own your own Bonsai tree with this playful take on the classic white T-shirt. Wear it as is or underneath an unbuttoned overshirt, teamed with chinos and leather sneakers.

Black Goodluck Cat Socks

The Good Luck Cat, known as the Maneki-neko, is believed to bring good luck to one's owner. Wear these socks with your favourite pair of sneakers for an instant spring in your step.

White Dumplings Long Sleeve T-Shirt

Nothing beats a bowl of steaming hot dumplings. Except for maybe this fantastic T-shirt. Embroidered in London on 100% cotton, it will stand the test of time as a wardrobe staple for years to come.

Navy Hot Sauce Sweatshirt

Make your love of hot sauce known to all with Percival's bestselling hot sauce sweatshirt. Now you can carry your hot sauce with you wherever you go.

Shop the Percival collection at OPUMO.