Scandinavian design is renowned for its subtle, sophisticated approach. There's a straightforwardness to the Scandinavian tradition that adds uncomplicated joy to your everyday life. There's nothing superfluous, just the simple perfection of all that's necessary and nothing more. Form follows function at its very best. Here are five of our favourite Scandinavian brands:

Asket

A collection of essentials that's beyond fashion, Asket offers key menswear pieces that will remain with you season after season. Sustainability and responsible sourcing are key. Whether it's Asket's perfect T-shirt, cotton sweater or tailored shorts, this label's consistent approach brings stylish simplicity to your wardrobe.


  1. White Oxford Shirt
    £80
  2. Brown Melange Merino Roll Neck
    £90
  3. Light Grey Merino Wool Polo
    £90
  4. Charcoal Merino Sweater
    £85
  5. Dark Navy Sweatshirt
    £75
  6. Light Grey Cashmere Sweater
    £155
  7. Grey Melange T Shirt
    £30
  8. Stone Washed Denim Jeans
    £110
  9. Black Chino Trousers
    £110
  10. Brown Leather Belt
    £70
  11. Black Sweatshirt
    £75
  12. Burgundy Merino Sweater
    £85
  13. Dark Green Pique Polo
    £60
  14. Beige Linen Shirt
    £90

Native North

Celebrating traditional Scandinavian culture, Native North is a young Danish label which uses a mix of hi-tech materials and the finest natural fabrics to create a relaxed yet meticulously judged collection. Think heavy workwear-inspired overshirts, relaxed hoodies and classic Scandinavian wool sweaters. Essentially brilliant.


  1. Green Wool Herringbone Shirt
    From £134
  2. Moss Workmen Utility Jacket
    £134
  3. Purple Wool Workers Shirt
    From £134 £37
  4. Khaki Herringbone Utility Jacket
    From £122
  5. Rust Japanese Linen Tencel Shirt
    From £122 £37
  6. Green Bassa Paper Pants
    £110
  7. Bordeau Workmen Utility Jacket
    £134
  8. Salt & Pepper Bassa Pants
    £110
  9. Moss Green Ripstop
    From £293
  10. Navy Commander Shell Jacket
    £207
  11. Indigo Herringbone Utility Jacket
    From £122
  12. Grey Commander Shell Jacket
    £207
  13. Heather Grey L5 Crewneck
    £92
  14. Light Blue Conrad Overshirt
    £98

LOOPALU

Minimalism and stillness are at the heart of LOOPALU's quietly beautiful plates, vases and meditative photographs. As a standalone design piece, a LOOPALU vase will bring the tranquility of Scandinavian light and nature into the home. Whatever your choice, these are pieces for a lifetime, well beyond mere fashion.


  1. Fish Serving Plate No.3
    £120
  2. Tallest White Nose Vase
    £70
  3. Tall Black Nose Vase
    £60
  4. Fish Serving Plate No.6
    £120
  5. Small White Nose Vase
    £40
  6. Kõrred Photograph
    £85
  7. Medium Black Nose Vase
    £50
  8. Wood Fired Fish Serving Plate No.4
    £165
  9. Leht Serving Plate
    £165
  10. Wood Fired Fish Serving Plate No.2
    £165
  11. Tallest Black Nose Vase
    £70
  12. Wood Fired Fish Serving Plate No.1
    £165
  13. Small Black Nose Vase
    £40

Bodum

Quite simply one of the most famous contemporary brands to be founded in Copenhagen, Bodum has been offering its superbly designed kitchenware to stylish homes for more than 75 years. Bodum coffee presses are of course legendary, while Bodum kettles add unlikely art to the everyday task of boiling water. Scandinavian simplicity at its best.


  1. White Gum Leather Series 1 Sneakers
    £140
  2. Coal Full Disclosure Dopp Kit
    £223
  3. Floating Leaves 02 Print by Norm Architects
    £15
  4. Black CB 01 Chelsea Boots
    £235
  5. Black / Black M/S Adventurer Weekend Bag
    £490
  6. White Cross-Plex Desk Lamp
    £345
  7. Dolomiti Grey Pure Cashmere Hoodie
    £275

Kamo

Signature eyewear that makes a look-again statement, while retaining design integrity. That's the key to the cult appeal of Kamo, now one of the most sought after of Danish brands. Shapes and lens colours are bold, with classic silhouettes reinvented to match your stripped-back style. Each pair is handmade and matched with Carl Zeiss lenses.

For more understated design, check out our guide to the best minimalist menswear.