Scandinavian design is renowned for its subtle, sophisticated approach. There's a straightforwardness to the Scandinavian tradition that adds uncomplicated joy to your everyday life. There's nothing superfluous, just the simple perfection of all that's necessary and nothing more. Form follows function at its very best. Here are five of our favourite Scandinavian brands:

Asket

A collection of essentials that's beyond fashion, Asket offers key menswear pieces that will remain with you season after season. Sustainability and responsible sourcing are key. Whether it's Asket's perfect T-shirt, cotton sweater or tailored shorts, this label's consistent approach brings stylish simplicity to your wardrobe.


  1. Dark Navy Oxford Shirt
    £80
  2. Burgundy Merino Sweater
    £85
  3. Light Grey Merino Sweater
    £85
  4. Burgundy T Shirt
    £30
  5. Dark Navy Linen Shirt
    £90
  6. Taupe Chino Trousers
    £110
  7. Beige Woven Elastic Belt
    £50
  8. Off White Lightweight T Shirt
    £35
  9. Stone Washed Denim Jeans
    £110
  10. Dusty Green Sweatshirt
    £75
  11. Brown Leather Belt
    £70
  12. Dark Green Merino Sweater
    £85
  13. Dark Navy T Shirt
    £30
  14. Dark Green Oxford Shirt
    £80

Native North

Celebrating traditional Scandinavian culture, Native North is a young Danish label which uses a mix of hi-tech materials and the finest natural fabrics to create a relaxed yet meticulously judged collection. Think heavy workwear-inspired overshirts, relaxed hoodies and classic Scandinavian wool sweaters. Essentially brilliant.


  1. Indigo Herringbone Utility Jacket
    From £121 £85
  2. Navy Bayden Workmen Shirt
    £109 £76
  3. Heather Grey L5 Crewneck
    £91 £63
  4. Moss Green Ripstop
    From £290 £133
  5. Black Guy Logo T Shirt
    £42 £25
  6. Dark Navy Herringbone Bassa Pants
    From £109 £76
  7. Moss Melange Wool Shirt
    From £133 £85
  8. White L1 Basic Logo T Shirt
    £36
  9. Green Thorvald Paper Jacket
    From £121 £60
  10. Navy Hooded Paper Jacket
    £145 £101
  11. Grey Commander Shell Jacket
    £205
  12. Moss Workmen Utility Jacket
    £133 £93
  13. Bordeau Workmen Utility Jacket
    £133 £93
  14. Navy Owen Striped Shirt
    £109 £76
  15. Olive Hooded Windbreaker Jacket
    From £145 £109

LOOPALU

Minimalism and stillness are at the heart of LOOPALU's quietly beautiful plates, vases and meditative photographs. As a standalone design piece, a LOOPALU vase will bring the tranquility of Scandinavian light and nature into the home. Whatever your choice, these are pieces for a lifetime, well beyond mere fashion.


  1. Small White Nose Vase
    £40
  2. Fish Serving Plate No.3
    £120
  3. Wood Fired Fish Serving Plate No.1
    £165
  4. Tallest Black Nose Vase
    £70
  5. Tallest White Nose Vase
    £70
  6. Wood Fired Fish Serving Plate No.4
    £165
  7. Fish Serving Plate No.5
    £120
  8. Small Black Nose Vase
    £40
  9. Kõrred Photograph
    £85
  10. Tall White Nose Vase
    £60
  11. Medium Black Nose Vase
    £50
  12. Fish Serving Plate No.6
    £120
  13. Tall Black Nose Vase
    £60
  14. Wood Fired Fish Serving Plate No.2
    £165

Bodum

Quite simply one of the most famous contemporary brands to be founded in Copenhagen, Bodum has been offering its superbly designed kitchenware to stylish homes for more than 75 years. Bodum coffee presses are of course legendary, while Bodum kettles add unlikely art to the everyday task of boiling water. Scandinavian simplicity at its best.


  1. Purple Joycup Travel Mug, 0.25l
    £11 £8
  2. Yohki Storage Jar w/ Cork Lid, 1.0L
    £18
  3. Grey Caffettiera 3 Cup Coffee Maker, 1L
    £26 £20
  4. Vacuum Coffee Maker, 0.5l, 17oz + Gas Burner
    £138 £104
  5. White Pavino to Go Double Wall Tumbler, 0.35 L
    £14 £8
  6. Bistro Coffee Mug, 0.35L
    £5 £3
  7. Violet Assam Tea Press w/ Glass Handle 1L
    £32
  8. Blue Caffettiera 3 Cup Coffee Maker, 1L
    £26 £20
  9. Purple Caffettiera 3 Cup Coffee Maker, 0.35L
    £16
  10. Double Wall Glass Set
    £48
  11. Pink Joycup Travel Mug, 0.25l
    £11 £8
  12. Kvadrant Tumbler Glass, 0.35 l
    £2
  13. Pink Assam Tea Press w/ Glass Handle
    £26
  14. Blue Travel Mug, 0.35 L
    £32 £22
  15. Pavina 2 Pcs Double Wall Glasses, 0.35 l
    £29 £15

Kamo

Signature eyewear that makes a look-again statement, while retaining design integrity. That's the key to the cult appeal of Kamo, now one of the most sought after of Danish brands. Shapes and lens colours are bold, with classic silhouettes reinvented to match your stripped-back style. Each pair is handmade and matched with Carl Zeiss lenses.

For more understated design, check out our guide to the best minimalist menswear.