Well known for its forward thinking take on wardrobe staples, CMMN SWDN is a go-to brand for those after classic menswear with a difference. Famed for its refined designs and energetic edge, CMMN SWDN continues to make waves with its cuts and fabrics choices, differentiating it from other like-minded Scandinavian brands. 

CMMN SWDN was founded in 2012 in Malmö – Sweden’s multicultural and creative hot spot. Headed up by Saif Bakir and Emma Hedlund, who first met in 2004 in London while studying at Central Saint Martins and London College of Fashion, the brand presents a new image of masculinity by drawing inspiration from youth sub-cultures and the elegance of classic sartorial menswear. And it’s that meticulous blend that has given the brand its exciting edge – the fact that its most popular pieces are not only classic and extremely wearable, but also entirely unique.

Each season CMMN eschews the monochromatic palettes and clean silhouettes favoured by most Scandinavian brands in preference of interesting fabrics and a playful colour palette. To get a feel for the brand, check out some of our favourite pieces from the current collection below.

Key CMMN SWDN pieces 

Bron cropped jacket

Taking a Harrington style jacket and putting its own twist on it, this jacket is an ideal transitional piece. Made from a technical water-repellent cotton and with a boxy, oversized cut, it’s a fashion forward take on a classic menswear piece. 

Kim camp collar shirt

With an intricate tile-like pattern, this camp collar shirt is high on our wish list for the warmer months. Cut with a boxy silhouette and featuring a large spread collar and single chest pocket, it’s the kind of piece you’d expect to wear on a jaunt to Cuba. We can only dream. 

Jade wide shorts

A bold take on shorts, these boast double pleats, wide legs, a high rise and velcro side adjusters. This combines to create a look entirely different from your usual stone chinos shorts. Cut from drapey Italian wool, the long length and oversized silhouette ensures you’ll stand out for all the right reasons come summer. 

Wes crochet shirt

CMMN SWDN’s spring/summer shirt game is on point. This button-through, knitted shirt harks back to the mid-century with its bold stripes and wide cut, and its soft lurex yarn fabric will mean you’ll want to come back to it again and again. Pair this with the above shorts for a forward thinking take on laid back summer style. 


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