How Flax London is making the case for winter linen
===================================================

Think you know [linen](https://www.opumo.com/magazine/linen-shirt-guide/)? Think again. The famously lightweight, breathable fabric is most commonly thought of as a summer fabric, but as [Flax London](https://flaxlondon.com/) is setting out to demonstrate, there's so much more to it.

In the two years since it was founded, the British brand has been on a mission to prove the potential of linen, challenging people’s perceptions about how and where the material can be worn.

- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0007_Pistachio-Jacket.jpg)
- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0006_IMG_1926.jpg)

  
Experimenting with various weights and weaves, co-founders and linen lovers Callum McCall and George Rutherford-Jones came up with their first signature shirt, the [heavy winter linen shirt](https://flaxlondon.com/product/midnight-signature-shirt/?utm_medium=none&utm_source=OPUMO). Made from 100% Irish linen that is thicker, more opaque, and more textured than standard shirting linen, it's designed to be worn year-round, either as a light [summer jacket](https://www.opumo.com/magazine/6-of-the-best-summer-jackets-for-men/) in the warmer months or buttoned up as an elegant shirt come autumn and winter.

- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0002_IMG_1324.jpg)
- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0009_IMG_2111.jpg)
- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0008_IMG_2101.jpg)

  
The shirt is also available in a [grandpa collar style](https://flaxlondon.com/product/slate-grey-grandpa-shirt/?utm_medium=none&utm_source=OPUMO) or [smock style](https://flaxlondon.com/product/ecru-long-sleeve-smock/), in a range of subdued, versatile hues. The heaviness of the fabric lends it a straight fit that drapes beautifully, so it will look just as great with a casual ensemble of [jeans](https://www.opumo.com/clothing/trousers/jeans-opumo.html) and [sneakers](https://www.opumo.com/footwear/sneakers.html) as with more formal suiting and [loafers](https://www.opumo.com/magazine/penny-loafers-guide/).

- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0001_Flint-Grey-3.jpg)
- ![](https://images.opumo.com/wordpress/wp-content/uploads/2022/01/opumo-flax-london_0000_Flint-Grey-1.jpg)

  
As big fans of linen, we're delighted at the prospect of not having to retire it to the back of our closet when summer comes to a close. Thanks to Flax, we'll be doing our wardrobes a favour and stocking up on plenty of linen this winter. We can only recommend you do the same.

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- **Soho Home** — [Multi Obie Rug](https://www.opumo.com/redirect/soho-home/?url=https%3A%2F%2Fwww.sohohome.com%2Fproducts%2Fobie-rug-multi%2F74589084) — £8295
- **MYRQVIST** — [Green Suede Lysekil](https://www.opumo.com/redirect/myrqvist/?url=products%2Flysekil-green-suede) — £229
- **Soho Home** — [Red Sylvia Table Lamp](https://www.opumo.com/redirect/soho-home/?url=https%3A%2F%2Fwww.sohohome.com%2Fproducts%2Fsylvia-table-lamp%2F74599670) — £275
- **SONOS** — [Black Beam Soundbar](https://www.opumo.com/redirect/sonos/?url=https%3A%2F%2Ffave.co%2F3bZPpSg) — £449
- **MYRQVIST** — [Black Merino/Cashmere Hat](https://www.opumo.com/redirect/myrqvist/?url=products%2Fhat-merino-cashmere-black%3Fvariant%3D47016922677587) — £79
- **Velasca** — [Green Montefalco Bomber Jacket](https://www.opumo.com/redirect/velasca/?url=products%2Fmontefalco-vlvp) — £450
- **Velasca** — [Lustrà Piscinin Black Smooth Leather Shoe Care Kit](https://www.opumo.com/redirect/velasca/?url=products%2Flustra-piscinin-n%3Fvariant%3D31967404130400) — £50
- **Soho Home** — [Sadie Ceramic Table Lamp](https://www.opumo.com/redirect/soho-home/?url=https%3A%2F%2Fwww.sohohome.com%2Fproducts%2Fsadie-ceramic-table-lamp%2F74594163) — £325
- **Mismo** — [Grand Herringbone / Black M/S Shopper Tote](https://www.opumo.com/redirect/mismo/?url=products%2Fm-s-shopper-grand-herringbone-black%3Fvariant%3D37894311116962) — £263

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[SHOP NOW](https://flaxlondon.com/)  
  
*[Shop Flax London at OPUMO.](https://www.opumo.com/flax-london/)*

[*For more linen, read our guide to linen shirts*.](https://www.opumo.com/magazine/linen-shirt-guide/)

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### About the author

#### Aobh O'Brien-Moody

![Aobh O'Brien-Moody](https://www.gravatar.com/avatar/16c1f4c6e1773b9b1fa6e3878cd4c39b?s=320&d=https%3A%2F%2Fwww.opumo.com%2Fapple-touch-icon.png&r=g)  
Aobh O'Brien-Moody is a London-based writer and editor specialising in menswear, lifestyle and culture. With a passion for sustainability and conscious living, she's an advocate for slow fashion and minimalist style.