As technology and fashion become more and more aligned, Forét is a brand distancing itself from the digital age. The Danish brand founded by Jesper Finderup and Jeppe Meier wants to encourage a disconnection between us and our screens. Once the screen turns off, we can reconnect with nature. Forét founders Jesper and Jeppe gained inspiration in Danish nature before creating a collection of menswear that encourages its wearer to explore.
At OPUMO, we think that clothing is much more enjoyable when it fulfils a brief. Forét’s durable, functional clothing does just that, so we want to showcase the new The Hiker’s Journal collection.
In the words of co-founder Jeppe: “Taking the next steps in life is always a challenge, we all want to slow down and go offline, but we're scared of the consequences. In a world that is constantly moving at the speed of light, time seems to pass us by and we end up missing the finer details in life. Because of this, we introduce the A/W19 The Hiker’s Journal collection, our manual to making sure you are on track with your inner wanderlust.
The Hikers Journal collection hopes to inspire you to take on nature head on. The collection provides an array of functional utilitarian pieces that transcend city styles. The collection is suited to the great outdoors that you wish to explore, taking only pictures and leaving only footprints.
The new colours of the collection mirror natural surroundings while maintaining a creative flair that’s sure to be noticed even in a city.
This collection is mostly based on our own experiences in Danish nature. When we go on trips into the countryside, we often talk about disconnection. We think that sometimes you need to disconnect from the online world to reconnect with the offline world.
The Hiker’s Journal is your guide for mini escapes or weekend wanderings.”
The Grey Claw Shirt embodies Forét’s modern take on traditional values. While the overshirt is durable enough for a countryside expedition, the alternating corduroy and cotton twill panels add a contemporary and stylish angle to the piece. The Claw Shirt is a mixture between two of the label’s bestselling men's shirts, so it’s guaranteed to be a hit. Be sure to read out ultimate guide to men's shirts.
Very few pairs of tailored trousers can claim to be worn as comfortably in an office as on the top of a mountain. Forét’s Ash Pond Suit Pant claims this accolade effortlessly. Creases to the leg lend sophistication to the pair while aspects like turn ups ensure the trousers can be worn in a casual wardrobe.
The Army Field Jacket takes inspiration from classic M65 field jackets worn by the American military. Forét’s take on the style retains traditional aspects like multiple full-size front pockets and adjustable waist cord. Updated using luxurious pure cotton and an inner lining, this is a functional staple for the city and the wild.
Shop Forét at OPUMO.
Find out more about the field jacket in our ultimate guide to men's coats & jackets.
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