The world of men’s luxury watches is a staunchly traditional one. Classic techniques and materials are often more expensive and sought-after than innovative modern styles and the unmovable names in the industry are the ones who have earned the position through generations of premium watchmaking. Sometimes, though, a new brand enters the fray with a design so refreshing that we can’t help but take notice. In 2014, a Glasgow-based studio called Instrmnt released one simple product: Instrmnt 01. We took notice. 

We’ve all seen minimalist watches for men before, but the Instrmnt 01 takes the style to a new level. We consider the Scandinavian-style men’s watch a future classic, so we’re breaking down our favourite bits.

Instrmnt watch design 

At its core, Instrmnt revolves around minimal design cues which allows the studio to apply its style to a range of products from a day bed to a city bike in collaboration with Freddie Grubb and most recently, stylish wall clocks. When it comes to the brand’s watches, this style translates perfectly into a range of minimal men’s watches that cater to function as much as form. 

Instrmnt 01

The studio’s first watch design, Instrmnt 01 acted as a statement of intent for the new brand. A supremely understated, open watch face is the protagonist of this piece, exemplifying the true power of simplicity. 

Instrmnt D-Series 

D-Series boasts more features than the stripped-back construction of 01 – a rotating bezel, for example – but retains the studio’s signature minimalism. A restrained colour palette and material choices position this as one of the best diving watches of the moment.

How they’re made

Designing a range of minimal watches for men is no easy feat, but designing a range of watches that work as well as they look is even harder. Instrmnt watches combine Swiss components with utilitarian design, take the Instrmnt 01 for example:

Movement: Swiss Ronda 585 3H 
Casing: PVD-coated 40mm 316L stainless steel
Glass: Sapphire crystal
Strap: 18mm vegetable-tanned leather
Water resistance: 170ft 

As for the D-Series:

Movement: Sellita SW200 movement (26 jewels, +-4 seconds, bespoke Instrmnt rotor)
Casing: 40mm 316L steel casing
Glass: Double-domed sapphire crystal
Bezel: Aluminium 
Dial: Steel dial, Luminova markings, sweeping second hand
Water resistance: 666ft

Packaging

Last year, Instrmnt redesigned its packaging. Seeing as each of the label's watch comes unassembled with the tools for you to build your piece, the packaging is an important consideration. The studio’s unique box displays each watch component simply and clearly but there was one thing missing.

Although the packaging was working well, Instrmnt believes that it’s the duty of every company to do their bit to reduce consumption, so it was back to the drawing board to devise a more environmentally friendly option. The foam that was previously used to hold the components in place has been replaced by recycled bamboo pulp – the most sustainable material in the world – that has been wet-pressed into shape.

The rest of the box is crafted from recycled coffee cups, with approximately 1.9 coffee cups recycled into each box. That means that between the box, bamboo insert and recycled postal envelopes, Instrmnt packaging is 100% recycled and 100% plastic-free. 


  1. Black Bezel D Series Watch
    £595
  2. Olive Nato Gabric Watch Straps
    £25
  3. 01-B Rose Gold / Brown Watch
    £180
  4. Tan Stitched Leather Watch Straps
    £45
  5. 01-C Silver / Black Watch
    £180
  6. K-100 Black / Black Watch
    £180
  7. Black Rubber Watch Straps
    £40
  8. Tan Unstitched Leather Watch Straps
    £40

Shop all Instrmnt watches.

Find out more about Instrmnt's recycled packaging.