Great swimwear, huge - literally - cause. Love Brand is the holiday and swimwear specialist with a commitment to helping the environment and particularly to protecting elephants in the wild. Funky prints feature some of our planet's most endangered and most loved species, from leopards to elephants themselves. These aren’t just pretty patterns: Love Brand donates money to help wildlife and rural communities.
One of Love Brand's slogans is "trunks for trunks", a neat way of summarising the environmental concerns and commitments of husband-and-wife founders Oliver and Rose Tomalin. Their life-changing visit to India, meeting wild elephants, is at the core of the Love Brand story. Today, the company donates two percent of all revenues to protecting wildlife and to rural communities. Your next pair of super-stylish swimming shorts will really make a difference.
All of this would be as of nothing without the right pieces for your holiday wardrobe. Love Brand's swimwear - now joined by summer shirts, espadrilles among others - is impeccably judged in both fabric and cut, not to mentional ethical manufacture. Quick-drying textiles are made from recycled plastic, design is in Love Brand's London studios.
Fabric designs are far from random and each has a subtle environmentally-keyed meaning. "A diamond pattern is too boring, a print with kites all over it is too obvious," says Oliver Tomalin, "but a diamond print which is actually a squadron of manta rays, this is a Love Brand print."
Hornbills make an appearance in fabric designs too, in homage to the Tomalins' first visit to India, as do oyster shells and, of course, elephants. What seems like just a pattern at first glance, becomes something else the closer you look. And that just about sums up this unique young brand; the closer you look, the more compelling the Love Brand story becomes.
For Love Brand, ethics are not just an add-on, but run through everything they do. That includes your next perfectly tailored resortwear. This is more than clothing without the guilt, it's ensuring that you're giving back with every piece you buy. Worth trumpeting about? We'd say so.
Discover our pick of the best swim shorts for men this summer.
