Regular OPUMO readers will most likely be familiar with Neem, a sustainable menswear brand that was founded by industry veteran Nick Reed as an ‘antiseptic’ for fast fashion. With conscious living at its core, the London-based label creates long-lasting staples using only recyclable, ethical and traceable fabrics. It's safe to say this brand is right up our alley...

So you can only imagine our delight at the news of Neem's newly opened Ecological Emporium, a pop-up in London's St James'. Hosted in collaboration with VYN, a label known for creating the world’s first renewable sneaker, the pop-up showcases a curated selection of ecologically-minded brands.



At its core is the philosophy 'buy less, but better'. All brands involved in the pop-up have been chosen for their commitment to transparency and circularity, promoting positive change in the menswear industry.

Pay a visit to the Ecological Emporium: 7 Piccadilly Arcade, opposite Burlington Arcade and between Piccadilly and Jermyn Street.

For more sustainable style, check out our pick of the best eco-friendly sneakers.