Most famous designers are famous because they added their unique style to a product. What makes Dieter Rams so special is that his unique style was to take things away. Rams is most celebrated for his work at Braun, effectively making the company a household name during the 1950s thanks to stripped-back, user-centric design. If you know anything about OPUMO, you’ll understand why we look up to Dieter Rams as one of the leading powers in a ‘less is more’ movement. To pay homage to Rams’ legacy, we’ve teamed up with our friends at L’Estrange to present the OPUMO x L’Estrange capsule collection.
When designing this collection, we tried to keep Dieter Rams’ 10 principles for good design in mind. Using three L’Estrange designs as the foundation, we explored options that followed a route of functionality, durability and style that has resulted in OPUMO x L’Estrange – a modern collection comprising a pair of smart men’s trousers, a versatile cotton shirt and a men’s T-shirt. First off though, what were Rams' 10 principles for good design?
- Is innovative.
- Makes a product useful.
- Is aesthetic.
- Makes a product understandable.
- Is unobtrusive.
- Is honest.
- Is long-lasting.
- Is thorough down to the last detail.
- Is environmentally friendly.
- Is as little design as possible.
Although we've been championing these values for years through our curation, designing the OPUMO x L’Estrange collection was a new experience. It involved focusing on little details to set the pieces apart from the crowd without adding unnecessary details.
L'Estrange LondonBlack Stretch Cotton 24 Trousers£125
L'Estrange LondonWhite Organic Polo Shirt£70
L'Estrange LondonCharcoal Supima Cotton Tailored T Shirt£40
L'Estrange LondonWhite Supima Tailored T Shirt£40
UnrecordedKhaki 360 GSM Sweatshirt £85
SIRPLUSOlive Moleskin Bomber Jacket £250
PercivalNavy Pea Coat £289
This pair of slim-fit trousers is one of L’Estrange’s best sellers and for good reason. The versatile style can be worn in almost any occasion. Now in a perfect grey hue and featuring a key-fastening loop and carabiner.
From a morning meeting all the way through to post-work drinks, The All Day Shirt is the one. Crafted from beautiful brushed Italian cotton combined with a hint of stretch, it fastens using poppers for ease and comfort.
In true L’Estrange style, this piece takes elements of formalwear and implants them into a men’s casual T-shirt. This T-shirt is cut from Supima cotton and features a back-pleat, subtle curved hem and split sides for ease of movement and to add a welcome twist to the crewneck T-shirt. Make sure to read our ultimate guide to men’s T-shirts.
You can shop OPUMO x L’Estrange now. The capsule collection is produced in limited numbers so be sure to stock your wardrobe before it all goes.
Find out more about Tom and Will, the men behind L’Estrange, in our interview.