When it comes to summer style, it pays to keep things as effortless as possible. Long days and hot nights require comfortable clothing that can be thrown on without a second thought: think versatile swim shorts and loose linen shirts that will earn you major style points, whether you're at the beach or bar.
This is where Ripa Ripa come in. Inspired by the aesthetic of breezy Mediterranean style, Ripa Ripa have come to be renowned as experts in effortlessly stylish men's swimwear. The label was established in Milan in 2015 by friends Anna Laura Hoefer and Oliviero Muzi Falconi, who noticed a gap in the market for simple, well-made swimwear that fuses comfort with flair. The label leans into its Italian heritage, actively rejecting the modern obsession with fast fashion and embracing sustainability and traditional Italian craftsmanship. Authenticity is central to the brand's philosophy: all clothing is handcrafted by expert artisans in the label's factory in Naples.
There is a distinctive 1960s vibe to each of the garments. Shirts feature louche Capri collars inspired by the original Italian Godfather of style Gianni Agnelli, while drawstring swim shorts adhere to a straight cut for old-school sophistication. Bold colours and patterns evoke the dreamy atmosphere of a laid-back Italian summer.
If you're in need of a summer wardrobe re-haul, start with these essentials from Ripa Ripa:
A white linen shirt is a must-have in the warmer months. Ripa Ripa's vintage-style version will keep you looking and feeling cool all summer long.
Exuding Italian elegance, these classic swim shorts will quickly become a staple. Featuring a bold tile print, they'll pair wonderfully with a plain T-shirt and espadrilles for a relaxed daytime look.
You can never go wrong with a simple pair of swim shorts in a single colour. This deep green drawstring style is as versatile as they come. Throw on a button-down shirt and a pair of slip on sneakers when day turns to night.
Channel your inner Agnelli and browse our Ripa Ripa collection.
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