It's safe to say that the Scandinavians know their stuff when it comes to design. Guided by principles of minimalism and fuss-free functionality, the Scandi approach to design is renowned the world over, particularly in the realm of homewares and decor.
Expect well-made, elegantly-understated products that are designed to stand the test of time, both aesthetically and functionally. The use of organic and natural materials, including wood, wool and cotton, reflects the significance of nature to Nordic people. So do neutral colour palettes, which is why you'll usually find nature-inspired hues used across many Scandinavian designs. The resulting effect is clean and calming: the perfect antidote to the chaos of modern life.
If you're looking to inject some minimalist Scandinavian style into your own home, you've come to the right place. From rugs to kitchenware; accessories to armchairs, these Scandi homeware brands offer up high quality decor that will instantly elevate your interiors.
Best Scandi decor brands in 2024
Nordic Knots
Founded by a trio of Swedes in 2016, Nordic Knots is on a mission to restore glory to the humble rug. Its contemporary handwoven rugs are characteristically Scandinavian in style, fusing a pared-back aesthetic with premium fabrics, including Merino wool and natural jute. As a partner of GoodWeave, Nordic Knots promises ethical production by highly skilled adult artisans in India.
Hem
Hem is a key player in the world of Scandinavian furniture design, renowned for its elegant yet playful pieces that encompass everything from sofas to storage. The Stockhom-based company collaborates with renowned European manufacturers and designers – including Faye Toogood, Sabine Marcelis and Mark Braun – to bring unique furniture to those who won’t compromise on design, quality or sustainability. Iconic Hem pieces to keep an eye out for include the Alphabeta Pendant Light, the Boa Pouf and the Lift Shelf.
NORR11
Drawing on Danish design principles of simplicity and functionality, NORR11 produces timeless pieces of furniture that are made to last – the 'classics of tomorrow'. Think supple vintage leather sofas, understated wooden chairs and pared-back, industrial-inspired lighting. With sustainability at its core, the brand strictly uses responsibly sourced, honest materials and strives for a zero waste policy in its production.
Menu
Established over 40 years ago, Menu has made a name for itself as a go-to for sleek and stylish Scandi decor and furniture. The Danish design studio creates its furniture, lighting and interior accessories with intentionality, foregrounding high quality craftsmanship and timeless aesthetics. Key Menu items that epitomise the company's modernist design sensibilities include the TR Bulb, Androgyne Dining Table and Penguin Lounge Chair.
Fritz Hansen
A cabinet-maker by the name of Fritz Hansen established his eponymous furniture company in 1872. All these years later, the brand is still guided by the philosophy that a single piece of furniture can enhance an entire space. In typical Nordic fashion, the Fritz Hansen aesthetic prioritises simplicity and functionality. From the iconic Egg Chair to the PK80 Day Bed, every piece is a timeless classic.
Normann Copenhagen
Renowned for its simple and stripped back furniture, lighting, textiles and home accessories, Normann Copenhagen is a key player in the arena of Nordic design. Its products are free of superfluous details, with the focus instead placed on the quality of construction and craftsmanship. Minimalist shapes, natural materials and neutral, warming colours reflect a distinctive Scandinavian design sensibility.
HAY
HAY is a contemporary design studio based in Copenhagen. Drawing inspiration from art, architecture, and fashion, the brand's designers conceive high-quality, aesthetically pleasing products that offer a fresh take on quotidian, everyday objects. Bold colours are interspersed with neutral hues to bring a sense of joyfulness and levity to traditional household items.
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