In spite of the fluctuating trends in menswear, the surge in popularity of pieces that you have never worn and you know you never will, and the constant bombardment of ‘style inspirations’ on Instagram - we all know what we like. As there comes a time in life where the style experiments and subsequent mistakes stay locked away somewhere in our inner-consciousness and we stay loyal to our own formulated style.
That said, there’s still that small, internal magpie in us all that craves something shiny and new. You know, the external validation of buying something that you know and like that is also relevant and in-demand. There is, however, only a certain few brands who can offer both. One of which is CMMN SWDN, the latest brand to launch at OPUMO, that is famed for its refined menswear classics and youthful energy.
Recognised for their hybrid quality wardrobe staples, CMMN was launched in 2012 in Malmö - Sweden’s multicultural and creative hot spot. Headed up by Saif Bakir and Emma Hedlund, who first met in 2004 in London while studying at Central Saint Martins and London College of Fashion, the brand presents a new image of masculinity by drawing inspiration from youth sub-cultures and the elegance of classic sartorial menswear. And it’s that meticulous blend that has given the brand its air of invincibility – the fact that its most popular pieces are not only classic and extremely wearable, but also entirely unique.
For its latest collection CMMN eschews the monochromatic palettes and clean silhouettes favoured by most Scandinavian brands in preference of high-shine viscose fabrics and playful colours. Its spring offering was inspired by a trip to Marrakech and is rich in dusky, pastel and vibrant hues, including the stand-out Japanese Satin Camel Rodeo Track Jacket, the Dusty Pink Brody Chest Yoke Denim Jacket and the Oatmeal Arthur Print Sweatshirt.
Check out a few of our favourite pieces from CMMN SWDN in the image gallery above and shop the entire CMMN SWDN menswear collection at OPUMO.
